Article

VISUAL MERCHANDISING + STORE DESIGN

Front+Center

Longing for a lounge? Modern dispensaries are taking notes from the kicked-back atmosphere of trendy, high-end retailers and updating their spaces with central lounge areas, like this one from One Interior at Franklin Eye Care in Chicago.

Designed to entice patients to remain close to product and browse, the central lounges are a smart alternative to a standard waiting area/corner. This practice also stays on-trend with its communal, multifunctional optical bar, serving as a space for consults, adjustments, and, yes (see below the optical bar), refreshments. Kerri Ann Raimo

The lounge and eyewear bar at Franklin Eye Care in Chicago. Photo Courtesy One Interior.