Move over millennials, today’s older generations—laser-tuned into style + wellness—are hipper (and younger) than ever before.
So, here we turn up the heat on eyewear for the other, less-fawned-over generations, from Generation X to the baby boomers even up to the Greatest Generation. All of whom dig style—with a look that is just as edgy with a modicum of refinement and urbane sophistication—just as much as Gen Y.
Model Photography by Jurgen Reisch > Still Life Photography by David Kressler > Styled + Directed by Erinn Morgan
Art Direction by William Pfaff > Still Life Shots Styled by Kerri Ann Raimo
Fitting Optician: Julia Gogosha of Gogosha Optique > Hair + Makeup by Will Carrillo
Models: Louis Oberlander/LA Models + Chiyo Hartley/Photogenics