HERITAGE + EDGE
American fashion label rag & bone presents its first eyewear collection from Safilo, a Spring/Summer 2018 launch for men and women.
At its core, rag & bone is known for its innovative yet functional designs—fusing British heritage with edgy New York sensibility. Launched in 2002, rag & bone today offers a full range of men’s and women’s ready-to-wear, denim, footwear, and more, with 27 branded stores and other retail outlets in more than 53 countries.
The new eyewear collection channels rag & bone’s iconic aesthetic through 31 styles, including eight women’s and nine men’s sunglasses, as well as seven optical frames each for men and women.
Standout details include a novel TORX six-point screw-head hinge system designed to protect the hinges and acetate while making the frame easier to adjust for a customized fit. A special screwdriver kit will be provided to all retailers.
Suggested retail pricing ranges from $185 to $295.
INFO: 800-631-1188, MYSAFILO.COM
VISION EXPO EAST BOOTH: 2749
ClearVision Revives a Classic With Three New Sub-Brands
ClearVision Optical introduces CVO Eyewear, a relaunch of its celebrated and well-respected original brand, ClearVision.
The company released its first ClearVision-branded frame in 1968. The company aims to honor this 50th anniversary milestone with a refresh of the house collection and proprietary designs, helping eyecare professionals offer a simple presentation to their frame boards with CVO Eyewear’s three streamlined sub-brands: CVO Classic, CVO Next, and CVO Tech.
CVO Classic is geared toward men and women who prefer signature silhouettes. For millennials, CVO Next (pictured) offers a designer-inspired aesthetic with on-trend colorways and fresh shapes. CVO Tech provides special hinges and premium materials.
Suggested retail pricing ranges from $140 to $150.
INFO: 800-645-3733, CVOPTICAL.COM
VISION EXPO EAST BOOTH: 1621
TO THE MARKET: “After 50 years of success with our house collection, the timing was right to take a new approach. In updating our brand strategy, we feel we can better connect with both our valued customers and the diverse needs of today’s consumers. We always listen to our customers’ needs, and believe CVO Eyewear will be the solution they—and their patients—have been seeking.”
—DAVID FRIEDFELD, CLEARVISION OPTICAL PRESIDENT
Vuarnet Releases First Optical Collection
French sunglass brand Vuarnet unveils Sun Clip-On, its first-ever optical frame collection. To stay true to the essence of the brand, each style in the new collection comes with a titanium sunglass “clip-on” featuring Vuarnet’s iconic mineral glass lenses in either pure gray or pure brown.
The collection offers eight unisex styles with sporty-chic, wide-ranging appeal in a variety of shapes and color combinations, constructed of either acetate or acetate/stainless steel. Paying homage to its lineage, each frame features laminated temple tips lined with a blue, white, and red tricolor band featuring its signature mark of authenticity: a “V” atop a ski.
Each frame is accompanied by a custom case with the optical frame and its clip-on accessory.
The suggested retail price range is $420 to $470.
INFO: 914-495-3701, VUARNET.COM
VISION EXPO EAST BOOTH: G447
TO THE MARKET: Originating in 1957 in France, the Vuarnet brand was relaunched to the U.S. market in 2015, offering styles that fuse the brand’s heritage with the latest trends.