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EB LOOKBOOK

Is your business runway ready?

Get 7 of the season’s biggest trends here

We’ve scoured the plethora of Spring/Summer 2018 runway looks to pinpoint some of the most tantalizing top trends. The goal? To help you incorporate the most on-point specs into your eyewear assortment that patients will covet.

—Kerri Ann Raimo

TREND: Ethereal Twist

Ethereal vibes are white hot this season—with delicate, lacy maxi dresses and skirts leading the trend for apparel. Eyewear can either complement or contrast; either option proved to be on-trend. Stella McCartney paired an airy, coy look with a bold sunglass style from Kering.

Courtesy of Stella McCartney/Kering

TREND: Logo Lovin’

Does your business have some loyal designer-brand ambassadors? Eye-catching logos and intensified branding are having a fun + fearless moment for the upcoming season. For those who are mad for Moschino, this runway-exclusive sunglass is a reinterpretation of the cat-eye MOS006/s model from Safilo, which offers an approachable display of the brand’s signature metal studs on the frame front and the Moschino logo along the temples.

Courtesy of Moschino/Safilo

TREND: Fiercely Floral

The signature floral trend gets a spunky update for Spring/Summer 2018, and eyewear is helping it blossom. Dolce & Gabbana went full-on floral on the runway, with a boost from the DG2201 style from Luxottica, featuring round lenses bordered with mirrored petals for a 3D effect.

Courtesy of Luxottica

TREND: Pretty in Plaid

The standard print got a fresh update for spring, as designers positioned plaids in all hues as this season’s style staple. The Fendi runway was on point with plaid, with a beachy ensemble topped off with sunglass style FF 0316/S “Tropical Shine” from Safilo, a Caribbean-inspired design that’s perfectly in line with the brand’s apparel for the season.

Courtesy of Fendi/Safilo

TREND: Pleasant Purples

Yes, the Pantone experts named Ultra Violet the Color of the Year 2018. And rocking the purple hue du jour is easy—try subdued, pleasant purples paired with delicate specs. Salvatore Ferragamo got it right with its SF909S style from Marchon, a modern and feminine sunglass in blush.

LUCA TOMBOLINI/ INDIGITAL.TV

SS18 Men’s Style Trends

Trend: Retro, In Short

Spring menswear collections from Prada, Fendi, Dior Homme, and more served throwback vibes with retro-inspired short shorts. Here, Thom Browne aced the ’70s-infused trend with sunglass model TB-015, offering an old-school top bar and gold mirrored lenses.

Courtesy of Thom Browne

Trend: Saturated Suits

Designers are saying sayonara to the classic black or brown suit for the season—jackets and dress pants radiate in pinks, purples, baby blues, and more. Inspire your clientele to rock this look right off the runway with influence from this burnt-orange look from Calvin Klein, made complete with matte burgundy sunglass style CKNYC1875SR from Marchon.

KEY RUNWAY LOOKS: © 2017 Giovanni Giannoni