June 2018

June 2018 View Digital Edition

June 2018 Issue

Web Exclusives

Features

  • WHIMSICAL NATURE

    Glitter, glam, saturated colors, and scaled-down, mod adult shapes.
    Fanciful, whimsical (and wearable) specs are bubbling up for contemporary kids, making eyewear a coveted accessory for them, and their parents. For kids and parents today, eyewear and eye care is a family affair. Is your kids’ assortment on-trend?

  • ARE YOU A CHAMPION FOR VISION?

    By Stephanie K. De Long

    Kids, care, community—why becoming a community resource is a key component of family vision care

  • BORN TO BE DIGITAL?

    By Susan Tarrant

    Here’s what ECPs should know about today’s kids + their thirst for technology

  • BOOM OR BUST?

    Get the inside scoop on what ECPs say about their frame + sunwear sales and strategies

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