July 2018

July 2018 View Digital Edition

July 2018 Issue

Features

  • WHAT THE TECH?

    By Stephanie K. De Long

    Where on earth is tech headed in the optical—and is smart eyewear really salable? One innovative O.D. shares how he is emboldening his bottom line with smart specs.

  • GET SMART

    By Susan Tarrant

    How can your business embrace lens tech for optimal customization—and customer retention? Follow along for one pro optician’s clearly clever strategy.

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