January 2018

January 2018 View Digital Edition

January 2018 Issue

Features

  • COLOR PLAY

    Sunwear takes a stand in the new year with stunning, boundary-breaking silhouettes soaked in quirky, fun colors.
    Shapes range from out-of-the-ordinary pointed cat-eyes to sweeping retro looks with suspended lenses. Peekaboo cutouts lend an element of surprise.

  • SUNWEAR INTEL

    By Barbara Thau

    An inside look at the plano sunwear market plus EB’s retail + market editor takes a trip inside one of today’s most up-and-coming sunwear competitors—Warby Parker

  • 2018’s 8 MEGA MARKET TRENDS

    By Stephanie K. De Long

    Culled from our exclusive (and extensive) EB research of eyecare professionals throughout 2017, our roundup of 8 key market trends can help you chart your business’s course for 2018 and beyond

  • THE FUTURE…FOR EVERY CATEGORY

    By Stephanie K. De Long

    We caught up with leaders from 3 key optical product categories to get their predictions for what’s going to be hot (or not) in 2018.

  • Rx SUNWEAR TIP SHEET

    By Susan Tarrant

    Plain + simple + winning—12 quick tips delivered by 4 ECPs for increasing prescription sunwear sales in a snap

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