COLOR PLAY

Sunwear takes a stand in the new year with stunning, boundary-breaking silhouettes soaked in quirky, fun colors.
Shapes range from out-of-the-ordinary pointed cat-eyes to sweeping retro looks with suspended lenses. Peekaboo cutouts lend an element of surprise.

SUNWEAR INTEL

By Barbara Thau

An inside look at the plano sunwear market plus EB’s retail + market editor takes a trip inside one of today’s most up-and-coming sunwear competitors—Warby Parker

2018’s 8 MEGA MARKET TRENDS

By Stephanie K. De Long

Culled from our exclusive (and extensive) EB research of eyecare professionals throughout 2017, our roundup of 8 key market trends can help you chart your business’s course for 2018 and beyond

THE FUTURE…FOR EVERY CATEGORY

By Stephanie K. De Long

We caught up with leaders from 3 key optical product categories to get their predictions for what’s going to be hot (or not) in 2018.

Rx SUNWEAR TIP SHEET

By Susan Tarrant

Plain + simple + winning—12 quick tips delivered by 4 ECPs for increasing prescription sunwear sales in a snap