Article

FRAME INTRODUCTIONS

EYEWEAR ADDITIONS AND LINE EXTENSIONS

ART INSPIRED

Etnia Barcelona reveals its latest styles alongside its new BeAnArtist2 campaign, a capsule of portraits inspired by works of classical art.

Shot by photographer Biel Capllonch, the campaign fuses elegance and modernity for Etnia Barcelona’s Vintage and Originals collections, which now offer 30 new optical styles as well as 30 new sunglass styles.

The brand’s new, exclusive acetates contain miniature pictorial pieces, combined with monochrome acetates for vibrant blends of color. New sunglass styles feature light-colored mineral lenses for retro, 1970s-inspired looks.

Pictured is the Spiga sunglass, which features Mazzucchelli acetate and Barberini’s photochromic mineral glass lenses.

The suggested retail price range is $239 to $295.

INFO: 888-553-8642, ETNIABARCELONA.COM

WARDROBE READY

Persol unveils a Metal Capsule collection from Luxottica.

The Persol brand, which celebrated 100 years of exquisite craftsmanship last year, evolves with this new launch and continues to excel at the “contemporary classic” aesthetic.

The new capsule collection offers optical and sunglass styles (available in gradient and polarized) in slender silhouettes and a versatile color palette.

Pictured is style PO2447V, pairing a new square shape with the brand’s iconic arrow hinges as well as its Meflecto system—Persol’s patented flexible stem system designed to eliminate the pressure from the arms of the glasses on the wearer.

The suggested retail price range is $350 to $400.

INFO: 800-422-2020, LUXOTTICA.COM

BAUMVISION

Komono | Marine Collection | The Lennon | Stainless Steel | 50/20-140 | Black/Deep Blue | Unisex

INFO: 866-415-8842, KOMONO.COM

CLASSIQUE EYEWEAR

Lisa Loeb | Tiggle | Acetate/Metal | 49/17-135 | Almond, Azure, Licorice, Wine | Women

INFO: 866-604-5700, CLASSIQUE-EYEWEAR.COM

ITALIA INDEPENDENT

Superthin Metal Opti | Axel 5306 | Metal | 52/18-145 | Havana Gray, Red/Dark Blue, White/Copper, Black | Unisex

INFO: ITALIAINDEPENDENT.COM

ARTISTIC EXPRESSION

Dragon Alliance and the art collective Asymbol are teaming up for a limited-release eyewear collection from Marchon Eyewear.

The collection features one sunglass (Monarch), one optical frame (Owen), and three goggles (X2s, NFX2, and D1OTG), all graced with designs from four Asymbol artists: Bryan Iguchi, Jamie Lynn, Schoph, and Iuna Tinta.

Asymbol, located in the heart of the Teton Mountains in Jackson Hole, WY, brings together adventurers and image makers—highlighting the connection between the artistic and snowboarding communities.

“Dragon and Asymbol share similar values with regard to creative expression and artistic freedom, making this an organic and uncompromising partnership,” says Jake Largess, brand manager of Dragon Alliance. “By marrying the original artwork of these extraordinary artists with Dragon’s premium product, we’ve created a unique, one-of-a-kind offering that underscores Dragon’s commitment to creative freedom, expression, and artistic innovation.”

Suggested retail pricing is $140 for the Monarch, $195 for the Owen, and $80-$220 for the goggle styles.

INFO: 800-645-1300, MARCHON.COM

CHARITABLE CONTINUATION

Costa has announced the continuation of select OCEARCH sunglass styles and colorways.

Originally launched in the 2017 OCEARCH Limited Edition Collection, the Half Moon, Rincon (pictured), and Remora styles will now continue within the company’s Beach and Core Collections.

In addition, OCEARCH colorways Tiger Shark and Sea Glass are available for multiple frames, and the company will donate a portion of the proceeds from frames purchased in these colorways to the OCEARCH Foundation for shark conservation.

“The launch of the OCEARCH collection was inspired by our brand’s ‘Protect’ pillar, and we are pleased to stand by our promise of protecting what’s out there by continuing to offer a collection that gives back,” says John Sanchez, vice president of product development at Costa.

The suggested retail price range is $149 to $249.

INFO: 800-447-3700, B2B.COSTADELMAR.COM

L’AMY AMERICA

TLG | NU023 | Titanium | 56/15-140 | Matte Gunmetal, Matte Olive, Matte Navy | Men

INFO: 800-243-6350, LAMYAMERICA.COM

HILCO VISION

Leader | ProX Rx Sports Goggle | Nylon | S, M, L | Matte Black, Matte Black/Blue, Matte Graphite, Shiny Black/Red, Shiny White/Lime | Athletes

INFO: 800-955-6544, HILCOVISION.COM

MODERN OPTICAL

Modern Art | A391 | Stainless Steel | 53/17-140 | Matte Black/Indigo, Matte Black/Purple, Matte Black/Teal | Women

INFO: 800-323-2409, MODERNOPTICAL.COM

TIMELESS TORTOISE

Ørgreen takes a historical approach with its latest optical releases in tortoise.

Highlighting the tortoise eyewear “revolution” of the 1950s and ‘60s after the boom of plastics and synthetic acetates, the new release blends past and present—bringing the timeless tortoise look up to date in titanium with the brand’s innovative and technological design approach.

The characteristic tortoise pattern is applied to Japanese titanium Ørgreen silhouettes (Columbus, Vitus, Lemon, Vasco, Snow, and Rain) by hand, meaning each tortoise Ørgreen frame is unique.

Pictured is the Columbus.

The suggested retail pricing is $495.

INFO: 844-796-4623, ORGREENOPTICS.COM

REVAMPED LUXE

ClearVision Optical reinvigorates its BCBGMAXAZRIA eyewear collection.

Staying true to the brand’s luxurious and effortlessly stylish DNA, ClearVision’s efforts coincide with BCBG’s overall revamp with a collection of 36 new models this year, consisting of both sun and optical styles.

Standout elements include eye-catching cutout designs on in-demand silhouettes, mixed materials, exclusive blade temples, a more consistent logo application, metal end caps, and more.

Pictured are styles Kendra (top), which offers cutout corners and contrasting temple tips, and Lainie, showcasing the brand’s fresh color palette.

The suggested retail price range is $165 to $285.

INFO: 800-645-3733, CVOPTICAL.COM

VUARNET

Glacier XL | Stainless Steel/Acetate, Removable Leather Shields/Bridge | 61/18-150 | Matte Black | Unisex

INFO: 914-495-3701, VUARNET.COM

WESTGROUPE

EVATIK | E-9157 | Japanese Titanium | 57/18-145 | Brown/Black, Black/Red, Charcoal/Gray | Men

INFO: 855-455-0042, WESTGROUPE.COM

BAUMVISION

Leisure Society | Otto | Japanese Zyl, Gold- or Silver-Plated Beta-Titanium | 46/22-145 | Black, Auburn Tortoise, Champagne, Gray, Blonde Tortoise | Unisex

INFO: 866-415-8842, LEISURE-SOCIETY.COM

SHARE THE EXPERIENCE

3DNA aims to provide “eyewear made to spec” with its finished eyewear product as well as production equipment.

The company’s patents-pending technology features 3D scan-based customization, an eyewear design app, and a modular production system.

Developed to help consumers design eyewear in collaboration with eyecare professionals, the personalized experience brings “user-generated design” into the optical industry—offering ECPs a competitive edge via a fun and interactive process.

3DNA frames are available in a variety of materials, including carbon fiber and acetate, as well as a selection of nose pad styles to accommodate various fits.

Pricing varies based on items and services.

INFO: INFO@3DNA-EYEWEAR.ORG, 3DNA-EYEWEAR.ORG

ACTIVE AVIATOR

Wiley X introduces two new-for-2018 metal aviator styles to its Active Lifestyle Series: WX Hayden and WX Klein.

Like all of the company’s adult eyewear styles, the new sunglasses meet ANSI-Z87.1 High Velocity and High Mass Impact Safety standards, providing wearers with OSHA-grade eye protection. The styles are also Rx-ready.

Pictured is the WX Hayden, offering a squared silhouette available in three fashionable and functional frame/lens combinations (pictured in a Matte Black frame with smoke gray lenses).

Both of the new models offer acetate-coated temples, spring-loaded hinges for a comfortable fit, and polarized versions.

The suggested retail pricing is $150 or $190 for polarized.

INFO: 800-776-7842, WILEYX.COM

POETS EYEWEAR

La Matta | LM3214 | Acetate | 54/16-135 | Turquoise/Black, Pink/Snakeskin, Brown, Black/White | Women

INFO: 305-763-8981, POETSEYEWEAR.COM

SPECS4US

Erin’s World | Model 2 + Sun Clip-On | Titanium Blend | 46/18-125 | Pink, Violet, Wine | Low nasal bridges

INFO: 800-586-1885, SPECS4US.COM

PLAN B EYEWEAR

Glacée | GL6862 | Metal/Acetate | 51/20-140 | Gold/Blue, Gold/Pink, Silver/Violet | Women

INFO: 888-399-7742, ALTERNATIVEEYES.COM