Article

TRENDSPOTTING THE BIGGEST TRENDS + NEWS YOU CAN USE

FOUND IN TRANSLATION

The artist Eva Berendes

Eva Berendes’ modernist work fuses high art, design, and basic craftsmanship. Influenced by sources from Bauhaus to Amish quilt-makers, the Berlin-based artist was tapped to bring her aesthetic to the Oxydo Spring/Summer 2018 eyewear collection from Safilo. The result: contemporary shapes and geometrical patterns made of lines and dots in vibrant tones. Here, she checks in with EB.

On design. “Collaborating on [Oxydo] is the first time I really designed an object in that sense…My artistic practice is quite broad on a material level, so I [found] useful parallels—like the exposition of constructive details like screws.”

On eyewear. “I wasn't aware that I could just make decisions based on my artistic practice without being an expert in the field. Everything fell into place quite organically.”

On color. “The color choice for Oxydo No. 2—green, off-white, black, and some pink for the temple tips—the choices I make are…a means of evoking a certain context, be it an historical movement or color schemes from my local supermarket.”

—Erinn Morgan

Oxydo O.No.2., Berendes’ design (and the inspiration for the others in the collection) + one of her untitled works (Photo: Jens Ziehe)

Going Forward

Transitions Optical preps for the future with new lens colors, an updated brand identity, and more

are you future-ready?

More than 900 industry professionals attended Transitions Academy 2018, themed “Future Ready,” held Feb. 11-14 at Disney’s Swan Hotel in Orlando, FL.

The 22nd annual conference event engaged attendees with renowned speakers, workshops, and networking opportunities—and paved the way for forward-thinking practices and the future of the photochromic lens category.

Here, we break down three key trends presented at Transitions Academy to help prep your practice for the future.

  1. Personalization is prominent. A Trendspotting Leadership panel reinforced an industry theme: Consumers want product customization. Says the panel: 86% of optical professionals believe people will increasingly demand personalized products. With this in mind, attendees were buzzing at the reveal of four new Transitions Signature lens colors that will join the existing portfolio of gray, brown, and graphite green.
  2. The ECP is the key to successful influencing, that is. According to a study done by researcher Jason Dorsey for Transitions Optical: When it comes to recommendations, eyeglass wearers are most influenced by ECPs when making buying decisions about lenses.
  3. Style trumps all. When purchasing eyeglasses, consumers are most likely to be influenced by others on the topic of style (70% claim this, according the survey). Style was the highest influencer among all generations, followed by cost at 51%. A key takeaway? Consumers, especially millennials, consider glasses to be part of their personal style.

—Kerri Ann Raimo

Which ECPs won Transitions Innovation Awards? Visit eyecarebusiness.com/news/2018 .

Eyewear designers + Transitions ambassadors Coco & Breezy during a Q&A with The Vision Council’s Lindsey Ruhe

New York Times best-selling author & CEO of Trend Hunter Jeremy Gutsche leads a keynote presentation on launching unstoppable ideas

A scene from the opening night party on the beach at Disney’s Swan Hotel

Jennifer Lyerly, O.D., winner of the 2017 Transitions Brand Ambassador award, rocks eyewear with Transitions lenses during the Eyecessorize fashion trends presentation

Jason Dorsey delivers the results of proprietary research conducted by The Center for Generational Kinetics for Transitions Academy