April 2018 Issue
As a groundswell for wellness digs in globally, active-light sports sunwear revs into high gear as a perfect accoutrement for the droves of health-conscious consumers who are increasingly educated on the reasons to ward off UV and blue light. Pick up the pace with a roundup of the coolest fashion-meets-function sunnies guaranteed to please and perform.
Wellness is hot and today’s active-light, fashion-meets-function sports sunwear fits the focus, perfectly. We go one-on-one with 3 sports-centric ECPs to learn how to tap into this compelling trend today
Rip it out and keep it—here’s the lowdown on 17 key performance sports sunwear brands’ proprietary Rx programs