April 2018

April 2018 View Digital Edition

April 2018 Issue

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Features

  • JOIN THE REVOLUTION

    As a groundswell for wellness digs in globally, active-light sports sunwear revs into high gear as a perfect accoutrement for the droves of health-conscious consumers who are increasingly educated on the reasons to ward off UV and blue light. Pick up the pace with a roundup of the coolest fashion-meets-function sunnies guaranteed to please and perform.

  • ACTIVE, LIGHT.

    By Stephanie K. De Long

    Wellness is hot and today’s active-light, fashion-meets-function sports sunwear fits the focus, perfectly. We go one-on-one with 3 sports-centric ECPs to learn how to tap into this compelling trend today

  • THE BIG SPORTS Rx PROGRAM GUIDE

    By Susan Tarrant

    Rip it out and keep it—here’s the lowdown on 17 key performance sports sunwear brands’ proprietary Rx programs

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