October 2017

October 2017 View Digital Edition

October 2017 Issue

Features

  • CLASSICS, WITH A TWIST SHAKEN, NOT STIRRED.

    This season, men’s eyewear pays homage to classic shapes, but those are mixed with fresh colors, accents, and materials that make these specs right on trend. Highly wearable and intensely appealing.

  • THE BIG STAFF TRAINING GUIDE

    By Stephanie K. De Long

    You asked for it. And, here, we deliver a real get-down-to-business staff training handbook for eyecare professionals

  • PHOTOCHROMIC PRESENTATION GUIDE

    By Susan Tarrant

    7 smart steps to increasing photochromic lens sales, from 3 ECPs who’ve done it

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