November 2017

November 2017 View Digital Edition

November 2017 Issue

Web Exclusives

Features

  • THIS BEAUTIFUL FANTASTIC

    Looking for a little luxe in your life? Bringing a taste of high-end eyewear into your assortment can be a powerful addition.

  • THE LUXURY WHISPERER

    By Stephanie K. De Long
    With Colleen Hannegan, ABO, RDO

    The high-end merchandising guide for everyone. A step-by-step layout for the successful merchandising of high-end eyewear in the optical—with strategies and tips for every eyecare business, from the moderately priced to ultra-high-end optical.

  • WORKPLACE WARRIORS

    A highly innovative (and growing) category of PALS delivers customized solutions to patients’ day-to-day visual needs in the office. Here, we lay out how two ECPs are succeeding with this lens.

  • CONTACT POINTS

    By Susan Tarrant

    Our annual Contact Lens Virtual Focus Group survey reveals the state of the contact lens sales market, where it’s going, and how eyecare professionals are competing against online competition

Departments