lines & launches



The legendary eyewear label Christian Roth has debuted a stunning new collection with DITA Group. Since its inception in 1983, Christian Roth has excelled in its passion for subverting the conventions of luxury fashion.

The new collection, from designers Christian Roth and Eric Domege, is a design review that surveys the brand’s extensive body of work—all while deconstructing that work to begin a conversation with a new generation of consumers who crave a refreshed paradigm of style and design.

Designers Roth and Domege have more than three decades of creative experience—Christian Roth sunglasses first appeared on the runway at Karl Lagerfeld’s 1985 resort presentation. After that, the designers were tapped to create custom frames for fashion shows of heavyweights such as ChloĆ©, Helmut Lang, and Jean Paul Gaultier. In 1990, Christian Roth was invited to join the CFDA (Council of Fashion Designers of America)—a first for an eyewear designer—and he is now a founding executive member of the Eyewear Designers of the CFDA (edCFDA).

Christian Roth continues to serve up stunning, subversive style directions through its debut collection with DITA Group, which offers nine sunwear models and five optical models. Pictured is Rock 'N Roth (color code: 00008). It is also offered in Black/Ivory/Amber and Brown Glitter/Ivory/Pink Glitter.

The suggested retail price range for the Christian Roth collection is $250 to $500.


Christian Roth style Rock 'N Roth


Couture Designer Elie Saab Debuts First Eyewear Collection

Elie Saab founded his own atelier in Beirut at the young age of 18. The hallmarks of his luxury brand—refined silhouettes, luxurious embroidery, and attentive service—would propel the designer to international fashion runways and couture fame.

This month, Elie Saab presents its first eyewear collection, with a luxurious display of five sunglass models from Safilo Group, whose heritage in eyewear product creation and manufacturing dates back to 1878.

The designer’s debut eyewear collection for Spring/Summer 2017 features high-end craftsmanship incorporating Swarovski crystals, ZEISS lenses, and precious gold-plated finishing. Standout feminine silhouettes, ranging from classic squared looks to round and aviator designs, are presented in a Gold and Palladium color palette. Pictured is style ES 005/S, which echoes the most exquisite Elie Saab creations with a stunning net of Swarovski crystals and thick lenses with a distinct diamond cut.

The suggested retail price range for the Elie Saab eyewear collection is $900 to $1,200.

INFO: 800-631-1188, MYSAFILO.COM

TO THE MARKET: “Elie Saab is the first haute couture brand to enter the eyewear market in the growing Atelier segment and is the first ever from the Lebanese designer…The brand is geared toward a select group of upscale optical customers who appreciate the culture of couture, attention to detail, and savoir-faire.”



Allure Eyewear Debuts KENDALL + KYLIE Eyewear

The KENDALL + KYLIE clothing and accessory brand—designed by the fashionista sister duo Kendall and Kylie Jenner—introduces an eyewear collection with Allure Eyewear, an affiliate of Marchon.

The collection features 13 sunwear styles in sleek, edgy silhouettes, including modern twists on rectangular, square, cat-eye, butterfly, teardrop, and aviator shapes. Custom acetate materials are colored in hues ranging from Opaque Pink and White Marble to Milky Demi gradient. Specialty lens colors include Gloss Silver, Rose Gold, Orchid, and Liquid Gold mirror.

Pictured on Kendall Jenner is style Lexi (4002), featuring a unique teacup-pilot shape.

The suggested retail price range for the collection is $145 to $220.


TO THE MARKET: "We're excited to offer our new collection of sunglasses. Eyewear is the finishing touch that elevates any look. We can't wait for our customers to see the world through our eyes.”



Classique Eyewear Debuts CIE

Classique Eyewear presents CIE, a broad collection of value eyewear with a focus on quality and comfort that is available in a range of traditional to trendy styles for men and women.

CIE frames are offered in an eclectic range of hues for wide-ranging patient appeal. Frame materials include Mazzucchelli zyl, multilayered acetates, and stainless steel.

Pictured is style SEC103 in Demi/Pink/Brown (on her) and SEC122 in Gun (on him).

Designed with an intent to put comfort and quality at the forefront of the collection, CIE frames feature spring hinges and flexible temples.

Suggested retail pricing is $99.99.


TO THE MARKET: “We are excited to offer eyewear at an obtainable price point, allowing folks to enjoy different looks for different occasions.”



Wiley X Launches John Deere Safety Eyewear

Wiley X launches John Deere Safety Eyewear, a collection of seven attractive models in two distinct families—the John Deere All Terrain Safety Line and the Rx-able John Deere Premium Lifestyle Safety Line.

Founded in 1837, John Deere is a company that is “dedicated to those who are linked to the land: farmers and ranchers, landowners, builders, and loggers.”

Designed with the same quality, performance, and durability John Deere fans require to get the job done, John Deere Safety Eyewear models meet the latest ANSI Z87.1 High Velocity and High Mass Impact safety standards with shatterproof lenses. Other standout features available on specific models include anti-fog coating as well as high-grip temples and nose pieces.

Pictured is model Drill-X, a style in the Rx-able John Deere Premium Lifestyle Safety Line. Suggested retail pricing is $80 with polarized lenses or $55 with nonpolarized lenses.

INFO: 800-776-7842, WILEYX.COM

TO THE MARKET: “The John Deere name is synonymous with rugged quality, value, and enduring style that stands the test of time. We’re proud to work with a company that is such a part of America’s heritage, and to create a family of protective eyewear products that delivers these same virtues.”