LINES & LAUNCHES
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
EDGY & GLAMOROUS
L’Amy America introduces seven new Nicole Miller sunglasses within the Nicole Miller collection for Spring/Summer 2016. Inspired by the designer’s graffiti ready-to-wear collection, which incorporates street-inspired designs, the sunwear styles (Wooster, Nassau, Waterside, Marcy, Verdi, Taylor, and Wolcott) come in vintage-inspired shapes and vivid colors for a mix of tough-girl edge and feminine glamour.
NM Wolcott (pictured) offers a subtle hint of lace on the front of the frame and temples. Style NM Wooster incorporates a graffiti pattern on the inside of the frame, as well as a Celtic symbol and inset crystal on the temple.
All styles are offered in three colorways with a suggested retail price of $119.95.
INFO: 800-243-6350, LAMYAMERICA.COM
Toms and ZEISS Collaborate to Unveil New Sunwear Line
Toms, the One for One Company, and ZEISS have paired up to produce a new collection of sunwear that seeks to appeal to the adventurer in their customers. Launching with a total of eight styles, the Discoverist Collection features premium ZEISS lenses with 100% polarization, UVA/UVB protection, and ZEISS’ Ri-Pel technology, a coating that repels water and oil and makes them highly resistant to smudges and fingerprints.
Discoverist includes six acetates and two metals, all with complementing lens colors that include Deep Blue mirror, Green-Grey, or solid Brown, depending on the frame. The styles include classic aviator, wayfarer, and retro shapes.
Toms is known for its charitable giving. The mission: that one purchase will result in one person being helped. Since its launch of Toms Eyewear, Toms has donated enough resources to restore vision to 325,000 people worldwide, including providing resources to perform 175,000 cataract surgeries to people in need. In the U.S., Toms partners with Helen Keller International’s domestic ChildSight program to provide finished Rx eyewear to children in low-income households.
The partnership between Toms and ZEISS came about after a philanthropic trip to Paraguay, during which the Toms team noticed that clinical equipment had been donated by ZEISS.
The Discoverist styles retail for $228, and are available online through Toms.com and at select retailers.
INFO: 800-975-8667, TOMS.COM/OPTICAL
TO THE MARKET:
“Toms’ life-changing charitable work allows us to extend our own efforts to restore vision to people in need. We are proud to partner with them.”
—VENEETA EASON, MARKETING DIRECTOR, NORTH AMERICA, CARL ZEISS VISION
Match Launches Si by Helium
Introducing a capsule collection to appeal to a younger Helium customer, Match Eyewear has unveiled seven new Rx styles in its new Si by Helium line.
The new collection is playful and fresh, using unusually colored materials and stepping outside the classic design boundaries of the Helium signature brand. The collection features bold color combinations in handmade Italian acetate in hues of classic Tortoise and vivid Blues, as well as engraved designs on metals that feature unconventional color combinations of Purple, Teal, and Burgundy.
INFO: 877-888 MATCH, MATCHEYEWEAR.COM
TO THE MARKET:
“At the heart of the Helium collection lies the true essence of wild abandonment in color exploration, avant-garde details, and original Italian design. Si by Helium is the answer to delightful decadence, irresistible charm, and living La Dolce Vita, for a younger customer.”
l.a.Eyeworks and Blake Kuwahara Create Capsule Collection
l.a.Eyeworks and Blake Kuwahara, two of the West Coast’s most iconic names in eyewear design, have paired up to create a capsule collection of two ophthalmic frames, both available in four distinct acetate combinations. The frames are named Two Noons and Two Rays, one in a rounded shape, the other a small, modified cat-eye.
Handcrafted in Japan, the limited-edition collection (100 kits total worldwide) is high end, with a retail price starting at $625. The frame designs feature the best of both designers: an l.a.Eyeworks shape and silhouette complemented by Kuwarhara’s manufacturing innovation and construction aesthetic.
“We wanted to blend the newness of my ‘frame within frame’ construction techniques with the history of l.a.Eyeworks' timeless shapes and expressive colors,” explains Kuwahara.
TO THE MARKET:
“We set out to distill and combine the essence of both of our brands as an adventure in optical alchemy.”
—GAI GHERARDI, CO-FOUNDER (WITH BARBARA MCREYNOLDS) OF L.A.EYEWORKS
Behati X Juicy Couture Black Label Debuts
Juicy Couture and supermodel Behati Prinsloo (wife of Maroon 5's Adam Levine) have collaborated on the Behati X Juicy Couture Black Label collection. Prinsloo co-designed the collection and is the face of the Spring/Summer 2016 campaign. The capsule collection captures Behati’s model-off-duty style—fusing the next generation of street style with the athleisure trend—offering easy-luxe silhouettes and accessories that include a pair of sunglasses in a dedicated colorway. The sunglasses are the Juicy Couture JU578/S, in color 0M6SK.
Featured here, Behati X Juicy Couture Black Label style JU578/S (retail: $120) is a bold but feminine acetate with a metal topbar and bridge, Blue gradient mirrored lens, and special Behati tag on the right temple. Other available colors are Havana Rose/Rose mirror lens, Black Ruthenium/Gray gradient lens, and Dark Havana/Brown gradient lens.
Other new styles in the Juicy Couture Black Label collection include a rectangular acetate studded with pink Swarovski crystals (retail: $215); an oversized cat-eye (retail: $135); and two acetate ophthalmic styles, both retail priced at $175.
INFO: 800-631-1188, MYSAFILO.COM
TO THE MARKET:
Who is the Juicy Couture customer? She is glamorous, irreverent, decidedly fashionable; a style seeker and global muse living the life of an off-duty celebrity.