Article

Millennials + You

How are eyecare professionals targeting, reaching, and growing their millennial customer base today? Get the eye-opening results of EB’s exclusive, first-ever “Millennials + ECPs” research study

RESEARCH STUDY

Millennials + You

How are eyecare professionals targeting, reaching, and growing their millennial customer base today? Get the eye-opening results of EB’s exclusive, first-ever “Millennials + ECPs” research study

SPONSORED BY

There are enough millennial consumer spending and demographics statistics out there today to sink a really big ship. But, we started wondering—just how are eyecare professionals specifically approaching this customer base via products, services, marketing, and beyond?

To find out more, we developed and deployed an exclusive survey of ECPs across the country. The results may just surprise you—and help you develop some ideas of your own to target this patient and customer who will clearly be a significant key to the successful future of your business.

—Erinn Morgan

“[We are] working on social media to attract those patients with creative marketing and unique eyewear options.”

—survey respondent comment


In 5 years, approximately what percentage of your total frame assortment do you predict will be targeted to your millennial patient/customer base?
40%

“[We appeal to millenial patients by] offering products that block blue-violet light and trying to have up-to-date eyewear that meets their needs.”

—survey respondent comment

Currently, approximately what percentage of your total frame assortment is targeted to your millennial patient/customer base?
36%


What percentage of your millennial patients/customers gets/buys a lens that has blue light protection?
24%

“[We appeal to millennial patients] by presenting ourselves as having personal service and knowledgeable personnel. We carry up-to-date frame styles that appeal to their age group. I find them to be careful with their money, but if they have insurance or their parents are paying [they] are open to new products.”

—survey respondent comment