Article

HOT LIST

The Mighty Millennial

HOT LIST

The Mighty Millennial

What to stock to appeal to much-sought-after Gen Y patients? Check out these ECP-approved bestsellers

What does the future-oriented millennial fancy in a frame?

“Color, designer name, and to find a shape that truly fits their face shape and personality,” says Rachel Hignojos, optician and manager at Town & Country Optical in Odessa, TX. “However, a good majority of them rely on the honesty and insights of the optician to help them understand certain benefits a frame can offer.”

Here, we check in with three ECPs across the country to get their millennial-approved bestsellers—and expert advice on what Gen Y wants in their specs today.

ROBERT MARTINEZ OPTICIAN/OWNER

Palo Alto Eyeworks

Palo Alto, CA

    1. MODO Eyewear: Super-Thin Acetate Collection

    2. Marc by Marc Jacobs from Safilo

    3. ProDesign: Essential Series

TRACY HENDERSON OPTICIAN/OWNER

Eye.D.

Durango, CO

    1. Oliver Peoples: L.A. Coen from Luxottica

    2. Oliver Peoples: Ollie from Luxottica

    3. Etnia Barcelona: Shoreditch

RACHEL HIGNOJOS OPTICIAN/MANAGER

Town & Country Optical

Odessa, TX

    1. Silhouette: Titan Minimal Art

    2. Wiley X: P-17

    3. Carrera: Flexolite Memory Metal from Safilo

Kerri Ann Raimo

“The metals are not as popular with [millennials] as the plastic ones are. They’re beginning to change over to the thinner plastic.”

—ROBERT MARTINEZ

“[Millennials] definitely go for big, a little bit oversized—bold.”

—TRACY HENDERSON

“I know most [millennials] come in trying to stay within a reasonable budget, so cost is always in the back of their minds. But they do want comfort and to show their own style through their frames.”

—RACHEL HIGNOJOS