August 2016
Web Exclusives
Features
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DEMOGRAPHICS, AMERICAN STYLE
Sneak an insider peek at just how your peers (and the country’s economic bullet points) are faring from sea to shining sea with intel from our exclusive Regional Trends in the Optical Marketplace study results
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TOUGH Love
Got difficult lens customers? 3 eyecare professionals dish out details on their most outlandish experiences—and the resolutions that built relationships
Departments
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BUSINESS STRATEGIES
Are You Rep Ready?
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BUYER’S FORUM
Being in Focus
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CONTACT LENSES
Technology Sells. Literally.
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EYE ON EQUIPMENT
Tales of the Daily Grind
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FYI
FYI...
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LAST LOOK
Specs Design Phenom
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EDITOR’S LETTER
How Does Your Business Compare?
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HOT LIST
8 Best-Selling Sun Lenses
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NEW PRODUCTS
lines & launches
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NEW PRODUCTS
frame introductions
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NEW PRODUCTS
buyer’s guide
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ON THE WEB
Get Connected
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TRENDSPOTTING: TALKING POINTS
Gerard Santinelli on…PARTNERSHIPS
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TRENDSPOTTING: STAR STYLE
Specs Appeal
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VISION 101
5 Eye-Healthy Foods