September 2014

September 2014

September 2014 Issue

Web Exclusives

Features

  • BODY Language

    By SAM WINNEGRAD, MBA, LDO

    Words are one thing, but what are you really saying to patients?

  • Mars vs. Venus

    By ERINN MORGAN

    An inside look at how the sexes shop differently—and what you can do to appeal to them in store

  • When ONLY THIN AND LIGHT Will Do

    By JENEAN CARLTON, ABOC, NCLC

    A Back-to-Basics primer on high-index lenses, and when to dispense them to patients

  • REINVENT YOURSELF!

    By TRAVIS J. REED

    Here’s a step-by-step guide to upgrading your look, with examples of how one Indiana O.D. did it

  • IN THE Mood

    By ERINN MORGAN

    An inside view of the Top 10 hues for Fall 2014

  • TAKING AIM

    By BRAD WILLIAMS, O.D.

    “Yes, doctor, there is an opportunity for new specialty sports niches in the medical model”

Departments