May 2014

May 2014

May 2014 Issue

Web Exclusives

Features

  • Hot Topic YOUR NEW REALITY: CUSTOMER BARGAINING

    By ERINN MORGAN

    Consumer price negotiating is on the rise at retailers across the country. Find out why—and how to handle this big issue in your own business

  • Lose the Jargon

    By SUSAN TARRANT

    When it comes to presenting free-form technology to patients, cut the tech talk and focus on what these designs mean for their vision

  • Framing A SALE

    By AMY SPIEZIO

    Cutting prices isn’t the only way to make your frames sell; here we explore other considerations

Departments