June 2014

June 2014

June 2014 Issue

Web Exclusives

Features

  • A Walk in the Clouds

    By ALICIA HOGLUND

    A look at a few of the popular web-based point-of-sale platforms designed for small businesses

  • APPlying Lens Education

    By SUSAN TARRANT

    Digital apps designed to demonstrate lens options give patients a new way to understand complex technology while giving ECPs a new way to increase sales…and some intangible benefits, too

  • The SOCIAL CLUB

    By ERINN MORGAN

    Are you maximizing—and monetizing—your social media initiatives?

  • Selling Frames in a Selfie Universe

    By AMY SPIEZIO

    Today’s frame consumers are never not shopping…so become a savvy seller by utilizing retail technology

Departments