July 2014

July 2014 View Digital Edition

July 2014 Issue

Features

  • Boys will be Boys

    By AMY SPIEZIO

    It’s Winsome and Win Some for today’s young male eyewear consumers, who are seeking vision correction, eye protection, style, and more from their glasses

  • Kids Tap INTO TRENDS

    By ERINN MORGAN

    A look at what influences the consumer reach of each childhood age group, from mom and must-have colors to the media and fashion trends

  • Making the Connection

    By SUSAN TARRANT

    A child’s ability to learn is severely compromised when he goes through school with an undetected vision problem. Here’s a look at some of the research

  • TAILS FROM THE OFFICE

    By AMY SPIEZIO

    Our Pets-in-Practice contest illustrates the fact that when canines get to work in optical, everyone is a winner

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