April 2014

April 2014

April 2014 Issue

Web Exclusives

Features

  • ARCHITECHTURE: NOSE PADS

    By AMY SPIEZIO

    From fit to function, these little details mean a lot in terms of creating great eyewear

  • LADIES FIRST: SUN AND SPORTS EYEWEAR FOR WOMEN

    By ERINN MORGAN

    An inside look at the new female consumer—plus four tested tips on how to position your sports sunwear products to the fairer sex

  • GETTING IN THE GAME

    By SUSAN TARRANT

    A panel of sports eyewear retailers talks about how they grew their business through Rx programs

  • MERCHANDISING BY COLOR

    By TRAVIS J. REED

    Any way you roll, using the color wheel in presenting product creates eye-catching displays that jump-start sales

  • LINKED IN

    By SUSAN TARRANT

    Golfers who need corrective lenses, especially PALs, have very specific visual needs and challenges. But they are also passionate about their sport, their equipment, and the clarity with which they view the greens

Departments

  • ASK THE LABS

    The popularity of glass lenses may have decreased, but for some patients, pristine optics and scratch resistance makes them a winner

  • BUYER’S FORUM

    Thawing your sales this season means keeping your styles fresh

  • BUYER’S GUIDE

    A look at the latest launches

  • EDITOR’S LETTER

    Pets in practice…a hot new staffing trend in optical

  • FRAME INTRODUCTIONS

    The latest in frame line extensions

  • FIX & FIT

    No, this isn’t a book review; but reading it can help you work smarter with spring hinges

  • LAST WORD

    How tension and anxiety affect the workplace

  • HOW I

    Glass Explorer Matt Alpert, O.D., shares how Google Glass can benefit patients and practices

  • NEWS

    News bits from the industry

  • HR FORUM

    When it comes to interviewing job candidates, take your time and follow these steps to finding the right fit

  • LINES & LAUNCHES

    The newest sunwear and ophthalmic eyewear collections from around the globe

  • LENS TIPS

    The pluses and minuses of prescribing and processing wrap sunwear to your patients

  • MARKETING MATTERS

    A beginner’s guide to promoting business with video marketing

  • MERCHANDISING RESOURCES

    Sales drivers and promotions

  • STAR STYLE

    What celebrities are wearing

  • ON THE WEB

    Web-based eye exam program to debut this summer