October 2013

October 2013 View Digital Edition

October 2013 Issue

Web Exclusives

Features

  • 6 Ways to Build Your House Brands

    A house brand renaissance features expanded niches and technological advances as well as presentation and service tips

  • Accessories Add Up

    How small-ticket sales can translate to big business

  • The Big Question: Buy Versus Rent

    Experts weigh in on the key things to consider when you’re deciding whether to rent or buy a location for your eyecare business

  • Greentailing 101

    Bringing eco-friendly frames into the dispensary for added profits— plus a roundup of the latest in bio-based, biodegradable, and greener eyewear options

  • High-Tech Measuring

    Digital measuring devices can do more than just help deliver customized precision; they aid in transitioning patients to high-end lenses and up your high-tech cred