April 2013

April 2013 View Digital Edition

April 2013 Issue

Web Exclusives

Features

  • A New York

    How one eyewear boutique created a store design as appealing and unexpected as the frames it carries

  • Movie Star Sun Style

    A look at how celebrity photos can drive consumers into stores

  • Secret Shopping for Sun

    Our team of editors went undercover to shop for sunglasses at opticals across the country to reveal how eyecare businesses scored with this niche

  • What’s in Store

    An increasing array of non-optical products and services are being offered in-store by eyecare professionals and optical shops

  • The New Photochromics

    A look at the myriad subcategories that have emerged within this popular lens option, and how they can benefit your patients

  • The Power of Polarization

    The development of polarizing filters and how polarized sunwear benefits consumers