October 2009

October 2009

October 2009 Issue

Web Exclusives


  • As the Frame Turns

    Why electronic inventory control systems can save you money—plus, how to select the right one for your office

  • The New Golden Rule

    On the path to a value optical experience, patients seek lower prices, but that doesn’t mean they’re ready to give up style—or quality—in the process

  • Hot Topic: Dollars and Sense

    An inside view of the real cost of a website—and why this investment may be worth every penny

  • Inside Out: Trends in Lens R&D

    A look at the progress and potential of new products in the lens marketplace spurred by the digital processing revolution