December 2005

December 2005 Issue


  • Breaking the Mold

    Their numbers are growing - and dispensers can expect the unexpected with today's baby boomer and senior customers. A guide to creating an inventory just right for them.

  • Looking Better All the Time

    Don't discount your seniors and baby boomers when it comes to fashion. Today, many of them are looking for stylish eyewear to help them appear younger

  • Making a Case for PALs

    Case studies in five categories demonstrate how ECPs act outside the box to solve challenges in the senior PAL market.

  • Five Easy Pieces

    Try-on technology is a business building tool that can please patients in many ways. Here's a five-step plan to add these tools to your practice.

  • Web Mining

    Easily accessible web resources for the small business owner covering everything gfrom demographics to marketing