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BUILT-IN LOYALTY

OptiSource International has launched a new countertop display for its exclusive line of ThinOptics readers. The display, highlighting the micro-thin “Always With You” reading glasses, was designed exclusively for eyecare professionals.

“The ThinOptics dealer program has been wildly popular with customers who became early adapters to retailing these viral reading glasses,” says Daryl Squicciarini, president of OptiSource. “ThinOptics is the only reader brand and style that doesn’t compete with frame boards and has a built-in loyal customer base.”

The display holds twelve pair of two ThinOptics styles in assorted powers. It also includes a try-on pair and a demo pair shown attached to the back of a cell phone—emphasizing ThinOptics’ signature use.

For more information: 800-678-4768, 1-800-optisource.com.