Following in the footsteps of Alcon and Johnson & Johnson Vision Care, Bausch + Lomb has announced it is discontinuing it Unilateral Pricing Policy (UPP). Click through to read on.
Following in the footsteps of Alcon and Johnson & Johnson Vision Care, Bausch + Lomb has announced it is discontinuing it Unilateral Pricing Policy (UPP). In a letter to its eyecare practitioner customers today, B+L said its decision is a result of a court ruling that upholds Utah’s Contact Lens Consumer Protection Act, which prohibits unilateral pricing policies on contact lenses.
“This law has created a competitive imbalance by permitting Utah-based customers to sell contact lenses at rates below those who sell our contact lenses in other states,” writes Joseph Gordon, B+L’s senior vice president & general manager, U.S. Vision Care and Consumer Healthcare.
He continues: “We are disappointed by the court’s decision as we continue to believe in what UPP was intended to accomplish: to encourage eyecare professionals to invest the time to learn about our company’s innovative UPP products, help educate consumers about our products and the importance of professional eye care, and to support innovation in product development.”
Gordon noted that B+L’s rebate program continues, and that for patients to receive the maximum rebate value, they must get their contact lens exam and purchase their contact lenses from their prescribing doctor.
B+L is inviting industry comments, ideas, and questions through email@example.com.
In late 2016, Alcon announced it was discontinuing its UPP, and in April of 2016, Johnson & Johnson Vision Care discontinued its program.