Photochromics: Changing Sales TacticsBy Karlen McLean, A.B.O.C., N.C.L.C.
The lenses that change can be consistent sellers—if you shift your approaches when necessary
Photochromic PhenomenonBy Joanne F. Schell
Looking at photochromics in a whole new light
Profiting From PhotochromicsBy Karlen McLean, A.B.O.C., N.C.L.C.
The variety of lens availability in photochromic technology is booming, and so can your sales if you apply these techniques