Troubleshooting TipsBy Karlen McLean, A.B.O.C., N.C.L.C.
Kids & Multifocals
The Name GameBy Lindsey Aspinall Getz
Are brand names still making the sale for the kid's market? We check in to see if brand power is still an unstoppable force
Bright IdeasBy Karlen McLean, A.B.O.C., N.C.L.C.
Kids need sunwear just as much if not more than adults do. With protection as the key issue for parents and style as priority one for kids, you can present and sell more sunwear to younger folks
Nothing’s Too Good for My BabyBy Amy Spiezio
Optical's potential for high-end children's eyewear has never been greater, if you appeal to the powerful combination of parents' love for luxury and their kids
What's Driving Kids?
Today's youth are both fashion-conscious and brand-savvy. In order to steer them toward sales, you first need to understand how this generation operates.