Frame Inventory: Gender Blender
Key strategies that answer your questions about balancing eyewear.
Hot Topic: Tier ChangesBy Erinn Morgan
A rush of consolidation and buyouts in the high-end optical market has opened the door for expansion of this highly profitable sector. A look at where we’re headed—and how the ECP fits into this new landscape
The Pursuit ofBy Lindsey Aspinall Getz
Small eye sizes can equate to big sales-if you know how to target the market
BOGO: Friend or Foe?
In this Hot Topic feature, we look at Buy One Get One promotions. They have certainly had an impact on our industry. Some say it has even tainted the integrity of eyewear products in general. Has it?