September 2017

September 2017 View Digital Edition

September 2017 Issue

Web Exclusives

Features

  • URBAN COOL STYLE ON THE EDGE

    This season, gritty urban locales serve as fashion’s muse. Leather, velvet, rock ’n’ roll inspo, and lingerie accents define the look. And, eyewear is the perfect accoutrement. On-trend specs serve up edgy colors, throwback vintage-cool silhouettes, architectural cuts, and accents from studs to laser cutouts. Dig into our fashion pages here to get a preview of the style that will drive eyewear sales this fall.

  • THE WILD, WILD WEB

    By Barbara Thau

    A stellar roster of 3 optical pros offer up their 9 specific, strategic tips for competing with online Rx eyewear sales in a Warby Parker world

  • YOUR BEST WEBSITE, EVER.

    By Kevin Wilhelm

    Five expert tips for critical updates + improvements to your business’s greatest sales tool

  • A WARM WELCOME

    By Kerri Ann Raimo

    Cozy up with Pantone’s top hues for Fall 2017 + two celebrated edCFDA designers share their visions for specs in the comfort-inducing palette

  • DAWN TO DUSK

    A Day in the (Très Chic) Life of Christian Roth + Eric Domege

  • JUST FOR KICKS

    By Erinn Morgan

    Design icon Steve Madden moves beyond the shoe to dish exclusively with EB on his passion for eyewear design + his new collection with ClearVision

  • WELCOME TO LAS VEGAS

    By Eyecare Business

    Flamboyant. And flaunting it.

  • REMOTE REFRACTION RUMPUS

    By Stephanie K. De Long

    Two ECPs reveal just how these systems can help grow business and better serve patients

  • UNDER THE LENS

    By Susan Tarrant

    What are your peers selling in the spectacle lens category, and how do you compare? The results of our exclusive EB Lens Virtual Focus Group supplies the intel you need, and sheds some light on common challenges.

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