March 2017

March 2017 View Digital Edition

March 2017 Issue

Features

  • IN FULL BLOOM

    By PHOTOGRAPHED BY JURGEN REISCH » STYLED + DIRECTED BY ERINN MORGAN ART DIRECTION BY WILLIAM PFAFF » FITTING OPTICIAN: TEDDY HAMILTON FROM GOGOSHA OPTIQUE » MODELS: EKI BRONJA/L.A. MODELS + LENA ASHIKHMINA/L.A. MODELS + ALEXANDRA MARK/L.A. MODELS » HAIR + MAKEUP BY PRISCA WILLE

    The stunning style of spectacles perfectly outfitted for spring is infused with luscious hues + pure flower power. The palette blooms with the must-have rouge-rich colors of the season, from rose and pink to burgundy. The silhouettes du jour range from perfectly posh with over-the-top embellishment to classic cool with an unexpected twist. Step into a world infused with nature and flora to serve up a mix of styles your customers will crave this season.

  • THE (ESSENTIAL) SOCIAL MEDIA GUIDE

    By WORDS + PHOTOS BY TANYA N. GILL, O.D.

    A must-read, must-keep playbook to dialing in your business’s most engaging, inspiring, and business-boosting social program yet

  • DOWN TO EARTH

    By KERRI ANN RAIMO

    Take a gander at Pantone’s earthy Top 10 shades for Spring 2017 + four globally known eyewear designers serve up their own takes on the palette for specs this season

  • A DAY IN THE (CREATIVE) LIFE OF NICO ROSEILLIER

    Follow along as the designer and De Rigo REM creative director goes from morning to night

  • SEEING FIT

    By BARBARA THAU

    Got patients with unique fitting needs? Hop on board the skyrocketing new category of Global Fit eyewear with the inside line from two ECPs who’ve dialed it in

  • THE BIG VISION EXPO EAST GUIDE

    By EYECARE BUSINESS

    Welcome to the Big Apple
    Gear up for International Vision Expo East in a New York minute with our go-to guide packed with key show intel + inspiration

  • GOT. STRAIN?

    By STEPHANIE K. DE LONG

    The inside line on a hot new category of single-vision lenses engineered to address digital eye strain

  • INSIDER ADVANTAGE

    By ERINN MORGAN

    What are your peers selling the most of when it comes to frames and sunwear? Our exclusive 2017 Frame + Sunwear Focus Group Study surveys ECPs from coast to coast to reveal what’s really happening in the optical

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