Article

NEW PRODUCTS

frame introductions

EYEWEAR ADDITIONS AND LINE EXTENSIONS

ARTISTIC INSPIRATION

OVVO Optics introduces the Nouveau Collection, a capsule collection consisting of four frames (three sunglass styles and one ophthalmic style) inspired by the Art Nouveau movement of the early 1900s, and, specifically, the work of Czech painter Alfons Mucha.

According to OVVO, the feminine designs reference Mucha’s paintings of women, with distinctive cutouts that mirror the "whiplash curves" of his time period. From Mucha’s detailed expression of curly hair to his elegant portrayal of a woman’s face and body, the new frames offer a subtle nod to one of OVVO’s favorite artists and inspirations.

This mini collection also exudes OVVO’s technical expertise—each pair is handmade in Europe using OVVO’s patented screwless hinge and a signature surgical steel titanium composite that is notably lightweight, comfortable, and durable.

Pictured is style Alice. Suggested retail pricing for each frame is $375.

INFO: 855-393-6886, OVVOOPTICS.COM

MAN ON THE MOVE

JOE Joseph Abboud from Altair delivers contemporary shapes, new materials, and pops of colors in its latest collection, which launches this month. The lineup consists of four optical styles designed for fashion-forward, youthful men (JOE4053, JOE4054, JOE4055, and JOE4056). Pictured is model JOE4053 in Java Horn.

A revolutionary new frame material, High Density Cellulose Acetate (HDCA), is offered on two styles in the collection (JOE4053 and JOE4054). HDCA is engineered to be lighter in weight than standard acetate, thus serving up a comfortable fit that is both lightweight and durable. It can also be crafted in an unlimited variety of colors and shapes.

According to Altair, there are no limitations on the range of prescriptions that can be fit in eyewear featuring the HDCA material in frame fronts.

Suggested retail pricing is $159-$167.

INFO: 800-505-5557, ALTAIREYEWEAR.COM

CLEARVISION OPTICAL

BCBGMAXAZRIA | Festive | Metal Alloy/Acetate | 52/21-140 | Gunmetal Rose, White Gold | Women

INFO: 800-645-3733, CVOPTICAL.COM

WESTGROUPE

Evatik | E-9138 | Stainless Steel/Acetate | 60/16-150 | Navy Blue, Gray Lime, Black Red | Men

INFO: 855-455-0042, WESTGROUPE.COM

KENMARK

Zac Posen | Noble | Zyl | 56/18-135 | Blue Tortoise, Orchid Tortoise, Tortoise | Women

INFO: 800-627-2898, KENMARKOPTICAL.COM

PRESCRIPTION PREMIERE

SPY Optic has launched a prescription version of its Happy Lens, available on a full range of 45 styles (including most SPY frames).

Introduced in 2013, the Happy Lens was designed to keep “good rays in, bad rays out.” It blocks the sun's harmful UVA, UVB, and UVC rays, while allowing the transmission of more “good rays” (longwave blue light at 490nm), notes the company.

SPY has partnered with iCoat to offer the Rx Happy Lens program, which offers free-form technology with premium backside anti-reflective coating. Available designs include single vision or progressives with iCoat’s Inscribe Sport 2 proprietary design—and in the full palette of SPY’s Spectra-coated lens colors.

“Now, those who require a prescription can enjoy the benefits of the Happy Lens with a digitally surfaced, fully compensated free-form design with a premium backside coating,” says Jim Sepanek, executive vice president of SPY. “The result is protection against all the bad rays, UV, and shortwave blue light, while transmitting more of the good rays, those longwave blue light rays that provide a positive effect on circadian rhythm.”

Prescription lens costs vary and the SPY frame lineup ranges from $85-$210.

INFO: 855-655-8980, SPYOPTIC.COM

MODERN SOPHISTICATION

Esquire Eyewear from New York Eye debuts a broad, new offering of 30 optical models. These styles complement Esquire’s existing optical collection and will officially launch at Vision Expo East in New York next month.

The collection’s styles are designed in collaboration with experts at Esquire magazine, the revered Hearst-owned publication with a monthly circulation of nearly 1 million readers in the U.S. Founded in 1933, the men’s magazine focuses on serving its readers with regular doses of information on the latest trends in style, news, politics, culture, and food and drink.

Geared toward modern, style-oriented men, the new Esquire Eyewear frames offer bold color choices in sleek and masculine silhouettes. Styles are offered in acetate, stainless steel, titanium, or a combination of materials.

Pictured is acetate model EQ1510.

Suggested retail pricing is $119-$199, with the upper range for titanium.

INFO: 800-221-6966, NEWYORKEYE.NET

CHARMANT

Line Art | XL2093 | Excellence Titan/Swarovski Crystals | 52/15-135 | Black, Rose Gold, Violet | Women

INFO: 800-645-2121, CHARMANT-USA.COM

IC! BERLIN

The Weekender | Glacier | Plotic/Stainless Steel | 54/17-145 | Cement, Power Blue, Rawhide, Pebble Leather | Men

INFO: 866-634-8990, IC-BERLIN.COM

PLAN B EYEWEAR

Glacée | GL6821 | Metal | 48/21-145 | Black/Burgundy, Black/Purple, Teal/Purple | Women

INFO: 888-399-7742, PLANBEYEWEAR.COM