Article

STYLE IN MOTION

IT’S A MOVEMENT.

The rise of “athleisure,” ­­workout wear that is designed to transition effortlessly from the yoga studio or the gym to a myriad of après-workout activities, is lighting up clothing sales. In fact, Morgan Stanley predicts that, by 2020, activewear will ring in a game-changing $83 billion in sales, actively taking a notable amount of market share from non-athletic apparel.

Oh, and athleisure is here to stay—even Merriam-Webster added the term to the dictionary last year. It defines athleisure as “casual clothing designed to be worn for both exercising and for general use.”

Sports eyewear makers are getting hip to this trend—and market opportunity—and they’re delivering a wealth of fresh, new designs that are big on style while also serving up some brilliant performance features. Gripping nose pads and temple tips, sweat-wicking frame materials, and high-tech lenses all deliver the goods for today’s consumer who wants to go straight from the action to the après.

Step into our delicious roundup of fashion-meets-function sunwear styles that define the direction your patients and customers are coveting right now.

SWING STYLE
PUMA PU00430 from Kering Eyewear with black acetate P3-shaped front and black rubberized temples with suede sneaker-inspired Alcantara top layer.

ACTIVELY ENGAGED
From left: Oakley Cross-Range from Luxottica in matte black with PRIZM black polarized lenses. Smith Sidney from Safilo in white honey tortoise block with ChromaPop polarized lenses.

GRAND INSPIRATION
Cole Haan StudiøGrand CH5019 from Altair, purple horn acetate frame in an ultralight geek-chic shape. Jacket by Mountain Hardwear X Cole Haan StudiøGrand + Cole Haan StudiøGrand Pack-and-Go sneaker.

DIALED FOR STYLE
Clockwise from top: Red Bull SPECT WING3-006 from Mad Vision with hidden cable inside the temple that can extend and wrap around the ear for a perfect hold. Costa Riverton RVT117 with gripping temple tips and nose pads with Costa’s 580P polarized lens. SPY Rover in tortoise with gripping temple tips and nose pads with polarized Happy Lens. Revo Barclay from ClearVision Optical with gripping temple tips and nose pads and champagne color polarized lenses.

MOVEMENT MAKERS
From top: Wiley X PEAK sleek black wrap sunglass with safety-rated polarized lenses. adidas zonyk aero AD06 from Silhouette in white matte with chrome mirror lenses. Nike Essential Navigator EV1020 from Marchon with soft, rubber inlay nose pads and temple sleeves.