APRIL2008
Current Issue Cover Image
Features
Simply Short By Karlen McLean, A.B.O.C., N.C.L.C.
Take the complications out of short corridor lens technology by using these tips
Hot Topic: Selecting a New Location By Barbara L. Wright, C.I.D.; Erinn Morgan
Whether you’re looking to move or open an additional office, knowing the basics of selecting a new location will ease the transition
Exceptional Eyewear By Alex Yoho
How OLA labs turn out specialty and elegant eyewear that combines craftsmanship with technology
Thinking Outside the Box By Erinn Morgan
Three ways to boost business with cross-merchandising strategies
Bursting into Spring By Lindsey Aspinall Getz
Succulent brights highlight the Spring 2008 color palette—and accessories are the perfect way to wear them
Technology Tracker: Secrets to Buying Finishing & Lane Equipment By Karlen McLean, A.B.O.C., N.C.L.C.
A dozen pointers for making a wise finishing equipment choice
Stock Studies By Amy Spiezio
The Frame Buyer’s Certificate program at International Vision Expo East provides a training ground for inventory specialists
Karl Lagerfeld: A View from the Top By Amy Spiezio
A look at a new Marchon line created by the fashion industry icon
Pretty as a Picture By Amy Spiezio
Artistry in ophthalmic frames creates a fresh look for spring
Global Inspiration By Lindsey Aspinall Getz
Today’s thought leaders in frame design share their insights on the inspirations found in travel
What’s new for buyers By Amy Spiezio
Safilo’s Jimmy Choo; Luxottica’s Club Monaco; Signature’s Carmen Marc Valvo; Hershey’s Eyewear by Eyewear Designs; Fabien Baron by Modo
Departments
Editor’s Letter
Don’t drop the ball
First Person
Five questions with Transitions Optical’s Brett Craig
News
VCA’s executive summit; the 85th SECO International; Acuvue goes to the prom; changes for OLA
Ask the Labs
PAL demo units; high-cylinder lenses; free-form production
Marketing Matters
Build a Swipe File
Ask the Staffing Doctor
Hiring Horrors
Training Tactics
CL Hand-off Techniques
Focus on Low Vision
Low vision takes center stage
Fix and Fit
Buffing in Office
Frame Introductions
New frame introductions
Buyer’s Guide
Tools of the business
Merchandising Resources
Driving sales
FYI
News bites from the industry
Last Word
Designed to Sell
Web Exclusives
Web Exclusive
Window Display
Web Exclusive
Contacting with Seasonal and Lifetime Changes
Web Exclusive
Anti-High-Index Indicators
Web Exclusive
Tint-Specific Equipment Tips
Web Exclusive
Elementary Marketing