Article
AUGUST2010
Current Issue Cover Image
Features
High-Index Tales & Techniques By Karlen McLean, A.B.O.C., N.C.L.C.
Skill-building information crucial for serving the millions of U.S. citizens with myopia and hyperopia
Practice Growth in Non-Growing Times By Tom Bowen
The opportunity to grow from quality and service standpoints has never been greater. The challenges, however, are greater than ever as well
Salary Survey By Jeannie O'Sullivan
Want to know how your income stacks up to those of other optometrists? Our Optometric Salary Study reveals the details
Fresh & Frugal By Erinn Morgan
Decorating on a budget? Here are ways to spruce up your store’s design without breaking the bank
Departments
Editor’s Letter
Milking Facebook
First Person
Five Questions for...Rudolph Suter of ProFit Optix
News
Marchon Launches 3D Division; ANSI Updates Z80.1 Standards; VEW Gains New Partners
Troubleshooting Tips
Proper Lens Cleaning
Trends Now
It’s Only Presybyopia...
Eye On Equipment
All on the Surface
The Staffing Doctor
Re-engaging Employees
Buyer’s Forum
Special Specs
Lines & Launches
What’s new for buyers
Frame Introductions
New frame releases
Buyer’s Guide
Tools of the business
Merchandising Resources
Sales drivers and promotions
FYI
News bits from the industry
Last Word
Basic Vertical Imbalance
Web Exclusives
A Unique Enterprise
How one optometrist built his business by boldly going where no man has gone before
Web Exclusive
Window Display
Web Exclusive
Contacting with Seasonal and Lifetime Changes
Web Exclusive
Anti-High-Index Indicators
Web Exclusive
Tint-Specific Equipment Tips