Safilo Group has announced a partnership with consumer brain sensing technology company Interaxon, Inc. that marks Safilo’s entry into wearable technology, under the name of SAFILOx. The partners will be debuting their new product at CES 2017 next month.
Interaxon and Safilo have been exploring their first eyewear developments in undisclosed work over the past 12 months. A team of experts have been devoted to the integration of invisible brain sensing technology with stylish eyewear product design, development, and engineering, resulting in technology that is invisible to the user, but with a relevant functionality and styled design.
SAFILOx will first be offered via the Group’s SMITH performance eyewear brand.
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SAFILOx launch at CES 2017 next month:
Interaxon Inc. is a Canadian company and a world leader in sparse EEG (electroencephalography) brain sensing technology. Interaxon’s Muse technology enables consumers, athletes, coaches, clinicians, and healthcare professionals to enhance their and their clients’ personal wellness by helping them improve their mental focus. Interaxon’s technology has been validated scientifically with more than 100 brain research partnerships around the world, from institutes including MIT, NASA, and IBM.
“SAFILOx is the perfect intersection of our renowned iconic eyewear design and authentic quality craftsmanship dating back to 1878, the leading brain sensing technology application, and today's most coveted consumer search to master mental focus and strength to achieve enhanced personal performance and well-being,” says Luisa Delgado, CEO of Safilo. “It is neither another example of technology mounted on frames, nor technology for its own sake. With SAFILOx our Group leverages its legendary passion for product and people for a wearable eyewear proposition of unparalleled fit and comfort, aspirational design and style, and compelling consumer relevance.”
Scientific research partnerships involving SAFILOx are already underway, and involve leading Canadian neuroscience researchers at institutes including the University of Toronto, the University of Victoria, and a study by Michela Balconi, professor of Neuropsychology and Cognitive Neuroscience and head of the research unit in Affective and Social Neuroscience at the Cattolica University of Milan, Safilo notes.