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Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

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March 2015

Features

Easy, Breezy Color World
BY LINDSEY GETZ
This season’s palette is all about light & airy relaxation

sustainability STRATEGIES
BY ERINN MORGAN
Experts weigh in on new, simple paths to sustainability that also help put your bottom line in the black

YOUR VISUAL Merchandising TOOLKIT
BY TRAVIS J. REED
Everything you need to make effective, and eye-catching, visual displays

ESCAPING EXTINCTION
BY TOM BOWEN
How to make sure you in particular—and private practice in general—stay off the endangered species list PART 1 OF OUR TWO-PART SERIES

SEEING DOUBLE
BY KARLEN McLEAN
Think you already know everything about second-pair sales?

ANTI-FOG AND MIRROR TREATMENTS
BY JENEAN CARLTON, ABOC, NCLC
Part 2 of our Back to Basics series on lens coatings explains the science, and benefits, behind these treatments

Departments

FRONT LINES
{MARCH 2015} The Hot List

EDITOR’S LETTER
Split Personality

FIRST PERSON
Ogi Eyewear CEO Joseph Tallier
5 Questions for…

VISIONOMICS
Through An Owner’s Eye

PRACTICE ADVISORS
Digital…Marketing or Mayhem?

RETAIL OPS
Go-o-o-o-o Team!

FOCUS ON LOW VISION
Digital Surfacing In Low Vision?

THE CONSUMER CONNECTION
BY ERINNMORGAN
4 HELPING HANDS

FRAMEBUYER/BUYER’S FORUM
Past, Present, and Future

FRAMEBUYER / ArchiTECHture
Hinges: AN UNFOLDING STORY

FRAMEBUYER / Editorial Series / BRAND OUTLOOK
BY AMYSPIEZIO
THE SHOPPING Experience

FRAMEBUYER
BY AMYSPIEZIO
A Very Good Year…

FRAMEBUYER / OPTI-SHOPPER
lines & launches

STAR STYLE
Starry-eyed

ON THE WEB
Get Connected

OPTI-SHOPPER
merchandising resources

OPTI-SHOPPER
frame introductions

OPTI-SHOPPER
buyer’s guide

LAST WORD
Social Networking


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