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Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

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February 2016

Features

PATIENTS Got the BLUES?
BY SUSAN TARRANT
What you need to know about blue light exposure and digital eye strain, the much-affected millennial market + ECP-tested tips for prescribing high-tech lens solutions

BORN IN THE USA
BY BARBARA THAU
Learn which eyewear companies are kindling a domestic manufacturing revival that can fuel your bottom line

Technology RULES
BY STEPHANIE K. DE LONG
3 ODs tell us why making technology a part of the contact lens conversation is crucial with today’s tech-savvy patients

PHOTOCHROMICS 101
BY JENEAN CARLTON, ABOC, NCLC, LDO
A must-keep guide for neophytes + refresher course for experienced ECPs

Departments

HOT LIST
Beating the Blues

EDITOR’S LETTER
Are You Feeling Blue?

FIRST PERSON
5 Questions for…

STAR STYLE
Specs Appeal

BUYER’S FORUM
Through the Looking Glass

BUSINESS STRATEGIES
Are You a Unique Plant?

VISUAL MERCHANDISING
Experiential Store Design

ACCESSORIES
PHOTOGRAPHED BY DAVID DOUGLAS WORDS + STYLING BY AMY SPIEZIO
Chain Reaction

OFF DUTY
After Hours

THE CONSUMER CONNECTION
BY STEPHANIE K. DE LONG
SOCIALNOMICS… 4 Connecting Points

ON THE WEB
Get Connected

OPTI-SHOPPER
lines & launches

OPTI-SHOPPER
frame introductions

OPTI-SHOPPER
buyer’s guide

FYI
FYI...

LAST LOOK
Bono, With Vision


Reader Poll

What are your biggest business challenges entering 2016?



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