The New Normal
By:  Tom Bowen
A look at the new set of conditions, challenges, opportunities, and behaviors that will affect your practice

Tech Update: Goggles and Gear
By:  Amy Spiezio
Sports eyewear’s latest developments combine comfort and convenience with high technology

Polarized Priorities
By:  Karlen McLean, A.B.O.C., N.C.L.C.
Tried-and-true technology and techniques together with high-tech products and procedures put a new face on polarization

Unbeatable Ideas
By:  Erinn Morgan
Winning strategies for selling, merchandising, and marketing sports eyewear in the dispensary

Pro Performance Evaluation
By:  Erinn Morgan
Three winning athletes talk sports sunwear features that deliver on the field, track, and course

Last Word
By:  Erinn Morgan
Lenses...Numbers to Know

Editor's Letter
By:  Stephanie K. De Long
Frame Buyer Program

Buyer’s Forum
By:  Amy Spiezio
Get Running

Frame Introductions
By:  Amy Spiezio
New frame releases

Troubleshooting Tips
By:  Karlen McLean, A.B.O.C., N.C.L.C.
Polarized Do’s and Don’ts

Buyer’s Guide
By:  Karlen McLean, A.B.O.C., N.C.L.C.
Tools of the business

Merchandising Resources
By:  Alicia Isenberg Hoglund
Sales drivers and promotions

FYI
By:  Alicia Isenberg Hoglund
News bits from the industry

Buyer’s Guide
By:  Alicia Isenberg Hoglund
Tools of the business

News
By:  Alicia Isenberg Hoglund
VEE Sneak Peek, License Lineup, Web Watch

Trends Now
By:  Alicia Isenberg Hoglund
Trend Spotting

ECP Solution Center
By:  Karl Citek, OD, PhD, FAAO
Shedding Light on UV

First Person
Five questions for CooperVision’s