Springtime for Rimless
By:  Erinn Morgan
Why this minimalistic eyewear category is in full bloom

Digital Eyes
A look at some strategies for educating patients about what can be done to make them more comfortable in front of the small screen

The Standards of Our Industry
By:  Alex Yoho, ABOM
An explanation of our current standards, sponsored by The Vision Council Optical Lab Division

The Cutting Edge
Five in-office finishing trends that can benefit patient service and your bottom line

Editor’s Letter
By:  Stephanie K. De Long
Retail Lessons Learned

First Person
Five questions for The Vision Council’s Raanan Naftalovich

News
Cool Clicks, License Lineup

Trends Now
By:  Erinn Morgan
Mad for Mirrors

Retail Ops
By:  Karlen McLean
Resistance vs. Proof

Ask the Labs
Thickness Issues

Focus on Low Vision
By:  Grace Hewlett
Low Vision in Focus This Spring

Buyer’s Forum
By:  Amy Spiezio
Frame and Lens Teamwork

Lines & Launches
What’s new for buyers

Frame Introductions
By:  Amy Spiezio
New frame releases

Buyer’s Guide
Tools of the business

Merchandising Resources
Sales drivers and promotions

FYI
News bits from the industry

Last Word
Integrating In-Store