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October 2016

Features

THE BIG 30

Eyecare Business celebrates a 30-year legacy of spectacular style, winning business strategies, and a long-standing passion for helping independent eyecare professionals better their businesses. Take a walk through time with us on these pages.

Everlasting Style
WORDS + STYLING BY AMY SPIEZIO; PHOTOGRAPHED BY DAVID KRESSLER
History-defining eyewear styles that have stood the test of time over the past decades, right alongside EB, which celebrates its 30-year anniversary in 2016

Tempus Fugit & TRENDS, TOO
BY STEPHANIE K. DE LONG
A look back at the intriguing (and infamous) history of the spectacle, from 50 A.D. to 2016

Eyewear Intel
BY ERINN MORGAN
How are your peers merchandising—and selling—Rx eyewear and sunwear? Our exclusive 2016 Frames Focus Group ECP survey digs deep to reveal what’s really happening in the optical

Departments

HOT LIST
WAY BACK WHEN

EDITOR’S LETTER
What Makes a Leader?

TRENDSPOTTING: FIRST PERSON
5 Questions for…

BUYER’S FORUM
Perfect Vision

BUSINESS STRATEGIES
Are You Rep Ready? Part 2

NEW DISPENSER
PHOTOGRAPHED BY DAVID KRESSLER
What’s in Your Toolkit?

EYE ON EQUIPMENT
Fact or Fiction?

NEW PRODUCTS
lines & launches

NEW PRODUCTS
frame introductions

NEW PRODUCTS
buyer’s guide

ON THE WEB
Get Connected

FYI
FYI...

LAST LOOK
A Film, With Vision


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