telephones Reader Help Desk

Linking Readers to Advertisers

Looking for more information from a company you saw in a recent ad within the pages of EB? Check out our Reader Help Desk!

Puzzles

Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

Click to view EB's latest puzzles, that are both fun and enlightening.

Cover Image Not Available

June 2015

Features

BALANCING BRICKS & CLICKS
BY ERINN MORGAN
The essential guide to balancing in-store + online sales in your eyecare business

LEAVE THE Light On
BY AMY SPIEZIO
What’s new, what’s next, and where do frame-related wearables fit in?

Let’s Techorate!
BY AMY SPIEZIO
Planning store décor to best utilize your tech selling tools

IF YOU BUILD IT, THEY WILL SHARE
BY SARAH EVANS
Strategies for increasing patients’ social engagement with your optical

ALL Atwitter?
BY BERNARD PERRINE
From keywords to content, how and what to tweet

WHAT’S THE BIG DEAL ABOUT DIGITAL SURFACING?
BY JENEAN CARLTON, ABOC, NCLC
This Back to Basics article explains the concepts and processes behind these advanced lenses

Departments

FRONT LINES
{JUNE 2015} The Hot List

EDITOR’S LETTER
Pearly Prose…NOT

FIRST PERSON
5 Questions for…

EYECARE BY THE NUMBERS
Taking Control of Your Brand

MARKETING MATTERS
4 Online Review Tips

RETAIL OPS
Winning the PD Battle

CONTACTS IN FOCUS
Social Contact

FOCUS ON LOW VISION
LOOKING at Low Vision

THE CONSUMER CONNECTION
BY ERINN MORGAN
Hashtag NATION

BUYER’S FORUM
Balancing a Big Optical and Big Inventory

STAR STYLE
Starry-eyed

ON THE WEB
Get Connected

OPTI-SHOPPER
lines & launches

OPTI-SHOPPER
frame introductions

OPTI-SHOPPER
buyer’s guide

LAST WORD
Going, Going, Gone Mobile


Reader Poll

What’s your reason for attending trade shows?



AWS-#2