telephones Reader Help Desk

Linking Readers to Advertisers

Looking for more information from a company you saw in a recent ad within the pages of EB? Check out our Reader Help Desk!

Crossword

Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

Click to view EB's latest crossword puzzle that's both fun and enlightening!

Cover Image Not Available

February 2015

Features

Building blocks REMIXED
BY AMY SPIEZIO
Part 2 of our series explores how proprietary brands are reconstructing the market

GETTING THE EDGE, Making a Difference
BY SUSAN TARRANT
Contemporary lens finishing systems can boost business through efficiency and custom service

Light IDEAS
BY AMY SPIEZIO
The Evolution of Rimless Eyewear

USING EHR & ACA TO YOUR ADVANTAGE
BY BRAD ROURKE
Strategies for using the new healthcare requirements to build your practice and serve your patients better

20 “WHY ME” MOMENTS
BY SAM WINNEGRAD
Here’s a lighthearted look at the frustrations shared by opticians who’ve spent (too much) time in the dispensary

UNDERSTANDING AR
BY JENEAN CARLTON, ABOC, NCLC
A look at the complex processes behind this important lens treatment. Part 1 of our two-part series on lens coatings

Departments

FRONT LINES
{FEBRUARY 2015} The Hot List

EDITOR’S LETTER
Construction Zone

HEALTHCARE NAVIGATOR
Takin’ Care of Business

VISIONOMICS
Engaging with Customers

CONTACTS IN FOCUS
Subtle Sells

THE CONSUMER CONNECTION
BY ERINN MORGAN
5 CONNECTING POINTS

BUYER’S FORUM
Cool Customers, Cool Styles

FRAME INTRODUCTIONS
What’s In?

LINES & LAUNCHES
Brand New

BUYER’S GUIDE
Product Watch

ON THE WEB
Get Connected

LAST WORD
Blue Shopper, Red Shopper


Reader Poll

This year my biggest challenge will be:

AWS-#2