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August 2016

Features

Resort Report
PHOTOGRAPHED BY DAVID DOUGLAS WORDS + STYLING BY AMY SPIEZIO

DEMOGRAPHICS, AMERICAN STYLE
BY STEPHANIE K. DE LONG
Sneak an insider peek at just how your peers (and the country’s economic bullet points) are faring from sea to shining sea with intel from our exclusive Regional Trends in the Optical Marketplace study results

TOUGH Love
BY KARLEN MCLEAN
Got difficult lens customers? 3 eyecare professionals dish out details on their most outlandish experiences—and the resolutions that built relationships

Departments

HOT LIST
8 Best-Selling Sun Lenses

EDITOR’S LETTER
How Does Your Business Compare?

TRENDSPOTTING: TALKING POINTS
Gerard Santinelli on…PARTNERSHIPS

BUYER’S FORUM
Being in Focus

CONTACT LENSES
Technology Sells. Literally.

BUSINESS STRATEGIES
Are You Rep Ready?

VISION 101
5 Eye-Healthy Foods

EYE ON EQUIPMENT
Tales of the Daily Grind

NEW PRODUCTS
lines & launches

NEW PRODUCTS
frame introductions

NEW PRODUCTS
buyer’s guide

ON THE WEB
Get Connected

FYI
FYI...

LAST LOOK
Specs Design Phenom


Reader Poll

What customer demographic do you expect will have the biggest impact on your business in the next 5 years?



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