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Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

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May 2015

Features

Smashing Crime
BY ERINN MORGAN
Retail theft—including organized retail crime—is on the rise and making waves in the eyecare business. Are you protecting your business—and yourself?

A WORLD OF POSSIBILITIES
BY ERINN MORGAN
An inside look at the health of the retail sales economy now—and into 2016

SUNWEAR SELLING STRATEGIES
BY ERINN MORGAN
Got UV protection? Get the best tips and tricks for bumping up your Rx sunwear sales in the dispensary, including details on employing new lens technology, the latest Rx programs, and selling tools to help boost retail sales

4 Steps to Lens Success
BY SUSAN TARRANT
Simple strategies for marketing and presenting complex, high-tech lenses

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THE CONSUMER CONNECTION
BY ERINN MORGAN
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