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December 2016

Features

ALL THAT GLITTERS
MODEL PHOTOGRAPHY BY JURGEN REISCH;STILL LIFE PHOTOGRAPHY BY DAVID KRESSLER MODEL+STILL LIFE SHOTS BY ERINN MORGAN;ART DIRECTION BY WILLIAM PFAFF FITTING OPTICIAN:TEDDY HAMILTON FROM GOGOSHA OPTIQUE MODEL:OLGA VORONOVA/L.A.MODELS;MAKEUP BY PRISCA WILLE
‘Tis the season for shimmer and shine. Specs of the moment get into the act with gorgeous glitter, metallic fibers, and standout 3D embellishments. Glimmer on.

THE FUTURE IS NOW
BY BARBARA THAU
Are you ready? Get the 5 must-know consumer trends that will define your business in 2017

THE FUTURE, FOR EVERY KEY RETAIL CATEGORY
BY STEPHANIE K. DE LONG
What does the 2017-channeling crystal ball predict for the main optical product categories in 2017? To get a clearer picture of what the new year may hold for optical retail sales—and to give you a stronghold on business planning for 2017—we checked in with three experts who weigh in here on the outlook for optical frames, spectacle lenses, and contact lenses.

THE 2017 ECONOMIC OUTLOOK

Brian Beaulieu, CEO of ITR Economics, cuts through the political rhetoric to help ECPs understand what 2017 and beyond may hold for their business

Departments

HOT LIST
Superlative Social Posts

EDITOR’S LETTER
Can You Predict Your Future?

TRENDSPOTTING
Following Bill’s Lead

BUYER’S FORUM
Relationship Building

SMALL BIZ ADVERTISING
Got a Plan?

VISION 101
Banish Digital Eye Strain

LOW VISION
A Growing Crisis

THE CONSUMER CONNECTION
Are You Really Ready to Connect?

NEW PRODUCTS
Lines & Launches

NEW PRODUCTS
Frame Introductions

NEW PRODUCTS
Buyer’s Guide

FYI
FYI...

LAST LOOK
Project Runway’s Rock Star


Reader Poll

What customer demographic do you expect will have the biggest impact on your business in the next 5 years?



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