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Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

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January 2015

Features

Top 10 BUSINESS TRENDS FOR 2015
BY ERINN MORGAN
Ring in the New Year with insider market intelligence—and a few fresh business strategies for boosting profits

FRAME GAMES: THE FUTURE OF LICENSING IN OPTICAL
BY AMY SPIEZIO
Part one of a three-part look at what the leadership of frame manufacturing sees as the future of their industry—and what’s in store for ECPs

Making Rx Sun SALES SHINE
BY LINDSEY GETZ
HOW PRESCRIPTION SUNGLASSES CAN GROW BUSINESS AND SOLIDIFY PATIENT RELATIONS

Sun Lens CHECKLIST
BY KARLEN MCLEAN

Common Ocular DISEASES
BY JENEAN CARLTON, ABOC, NCLC
A look at the basics about three of the most common conditions

Departments

FRONT LINES
{JANUARY 2015} The Hot List

EDITOR’S LETTER
A New Year

FIRST PERSON
5 Questions for…

VISIONOMICS
The Art of Delegation

PRACTICE ADVISORS
Your Missing Link

HR FORUM
Conflict Happens

RETAIL OPS
Building For Business

BUSINESS 101
Working Smarter, Not Harder

BUYER’S FORUM
On the Move: Inventory with Wheels

STAR STYLE
Starry–eyed

FRAME INTRODUCTIONS
What’s In?

LINES & LAUNCHES
Brand New

BUYER’S GUIDE
Product Watch

ON THE WEB
Get Connected

LAST WORD
Meet Millie: CONSUMER 2.015


Reader Poll

This year my biggest challenge will be:

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