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Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

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August 2014

Features

American DEMOGRAPHICS 2014

A REGIONAL REPORT ON BUSINESS AND THE U.S. ECONOMY

Departments

EDITOR’S LETTER
Economic Outlook

ASK THE LABS
Little Issues

HEALTHCARE NAVIGATOR
What’s In Your Back Pocket?

FIX AND FIT
Tilting Tips

VISIONOMICS
Recalling Profit

REAL RETAIL
The Bottom Line Value of Training

LENS TIPS
Putting Glass in Play

BUSINESS 101
The Keepers...

BUYER’S FORUM
Twice as Nice

STAR STYLE
Starry-eyed

FRAME INTRODUCTIONS
What’s In?

LINES & LAUNCHES
Brand New

BUYER’S GUIDE
Product Watch

MERCHANDISING RESOURCES
Helpful Tools

ON THE WEB
Get Connected

LAST WORD
Fun in the Sun(glasses)

Anatomy of an Eyeglass Prescription
BY JENEAN CARLTON BA, ABOC, NCLC

Where Will Opticianry Take You?
BY KARLEN MCLEAN
If you’re just starting out and wondering where optics and opticianry can lead, here are the stories of five opticians, told in their own words, about the varied paths they have taken

L.O.V.E.
BY TAMI HAGEMEYER, ABOC
How to grow the right attitude to make your job a career


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