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Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

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April 2014

Features

LADIES FIRST: SUN AND SPORTS EYEWEAR FOR WOMEN
An inside look at the new female consumer—plus four tested tips on how to position your sports sunwear products to the fairer sex

GETTING IN THE GAME
A panel of sports eyewear retailers talks about how they grew their business through Rx programs

MERCHANDISING BY COLOR
Any way you roll, using the color wheel in presenting product creates eye-catching displays that jump-start sales

LINKED IN
Golfers who need corrective lenses, especially PALs, have very specific visual needs and challenges. But they are also passionate about their sport, their equipment, and the clarity with which they view the greens

ARCHITECHTURE: NOSE PADS
From fit to function, these little details mean a lot in terms of creating great eyewear

Departments

EDITOR’S LETTER
Pets in practice…a hot new staffing trend in optical

NEWS
News bits from the industry

ASK THE LABS
The popularity of glass lenses may have decreased, but for some patients, pristine optics and scratch resistance makes them a winner

HR FORUM
When it comes to interviewing job candidates, take your time and follow these steps to finding the right fit

LENS TIPS
The pluses and minuses of prescribing and processing wrap sunwear to your patients

HOW I
Glass Explorer Matt Alpert, O.D., shares how Google Glass can benefit patients and practices

FIX & FIT
No, this isn’t a book review; but reading it can help you work smarter with spring hinges

MARKETING MATTERS
A beginner’s guide to promoting business with video marketing

BUYER’S FORUM
Thawing your sales this season means keeping your styles fresh

STAR STYLE
What celebrities are wearing

FRAME INTRODUCTIONS
The latest in frame line extensions

LINES & LAUNCHES
The newest sunwear and ophthalmic eyewear collections from around the globe

ON THE WEB
Web-based eye exam program to debut this summer

BUYER’S GUIDE
A look at the latest launches

MERCHANDISING RESOURCES
Sales drivers and promotions

LAST WORD
How tension and anxiety affect the workplace

ACCENT ON ACCESSORIES: Sellable SIDEKICKS
What’s trending in the eyewear accessories arena

ACCENT ON ACCESSORIES: Game CHANGERS
Whether playing on the field or in the water, athletic eyewear accessories can help improve performance and safeguard eyewear

ACCENT ON ACCESSORIES: ADDING on ACCOUTREMENTS
Industry veterans discuss the benefits of offering accessories and share their best tips for boosting business with these add-on sales


Reader Poll

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