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Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

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August 2015

Features

Departments

PUBLISHER’S LETTER
Build It, and They Will Come

FRONT LINES
{AUGUST 2015} The Hot List

EDITOR’S LETTER
Time Flies

FIRST PERSON
5 Questions for…

5-STAR RETAILING
The New Rules

CONTACTS IN FOCUS
Color Me Successful

HEALTHCARE NAVIGATOR
Treating Exam Fatigue

THE CONSUMER CONNECTION
BY ERINN MORGAN
Unforgettable Y O U

BUYER’S FORUM
Power in Pairs

STAR STYLE
Starry-eyed

ON THE WEB
Get Connected

OPTI-SHOPPER
frame introductions

OPTI-SHOPPER
lines & launches

OPTI-SHOPPER
buyer’s guide

LAST WORD
How You Doing, Baby?


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