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Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

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July 2014

Features

Kids Tap INTO TRENDS
BY ERINN MORGAN
A look at what influences the consumer reach of each childhood age group, from mom and must-have colors to the media and fashion trends

Making the Connection
BY SUSAN TARRANT
A child’s ability to learn is severely compromised when he goes through school with an undetected vision problem. Here’s a look at some of the research

Boys will be Boys
BY AMY SPIEZIO
It’s Winsome and Win Some for today’s young male eyewear consumers, who are seeking vision correction, eye protection, style, and more from their glasses

TAILS FROM THE OFFICE
BY AMY SPIEZIO
Our Pets-in-Practice contest illustrates the fact that when canines get to work in optical, everyone is a winner

Departments

EDITOR’S LETTER
Buying Smarter

PRACTICE ADVISORS
Balancing the Scorecard

VISIONOMICS
Harnessing the Power of Social Media

HR FORUM
Onboarding

MARKETING MATTERS
Branding vs. Awareness

BUYER’S FORUM
Big Opportunities, Little People

STAR STYLE
Starry-eyed

FRAME INTRODUCTIONS
What’s In?

LINES & LAUNCHES
Brand New

BUYER’S GUIDE
Product Watch

MERCHANDISING RESOURCES
Helpful Tools

LAST WORD
Child’s Play


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