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Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

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April 2015

Features

KEEPING ATHLETES SAFE
BY ERINN MORGAN
Are you helping your active patients protect their vision? A look at why protective sports eyewear is the one category you need to add into your mix. PLUS: Four get-started strategies

WINNING LOOKS
BY AMY SPIEZIO
SPORTS SUN & Rx TRENDS

Out of Harm’s Way
BY SUSAN TARRANT
Smart choices for kids’ everyday eyewear

ANOTHER BLUE perspective
BY DEBORAH KOTOB, ABOM, NCLE
Why you should be talking to patients about sunwear that filters HEV as well as UV rays

EVOLUTION, NOT EXTINCTION
BY TOM BOWEN
In Part 2 of this article, we look at marketing strategies that help you break the mold to ensure you thrive in today’s new normal

Departments

FRONT LINES
{APRIL 2015} The Hot List

EDITOR’S LETTER
Stat Stories

FIRST PERSON
5 Questions for…

EYE ON EQUIPMENT
Finishing Sun

HR FORUM
Heal Thyself

BUSINESS 101
Doctor-Recommended Beauty Regimen

THE CONSUMER CONNECTION
BY ERINN MORGAN
The HUMAN TOUCH

BUYER’S FORUM
A New Season Is Ready to Bloom

SHOW NOTES
MIDO 2015:

STAR STYLE
Starry-eyed

ON THE WEB
Get Connected

OPTI-SHOPPER
lines & launches

OPTI-SHOPPER
frame introductions

OPTI-SHOPPER
buyer’s guide

OPTI-SHOPPER
merchandising resources

LAST WORD
Play Time, Big Time

New Dispenser/Frame Fitting Tips
BY KARLEN McLEAN
Groomed for Success

New Dispenser/Match Maker
BY JENEAN CARLTON, ABOC, NCLC
How to select frames that enhance skin tone, facial shapes, and features, as well as hair color


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