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Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

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May 2016

Features

Snap Chic
PHOTOGRAPHED BY DAVID DOUGLAS WORDS + STYLING BY AMY SPIEZIO
3 must-know, millennial-approved, social-media-ready specs style trends

THE AGE OF MILLENNIALS
BY BARBARA THAU
Generation Y is now the nation’s biggest buying group. Here are 5 key things you need to know to earn their loyalty

Millennials + You

How are eyecare professionals targeting, reaching, and growing their millennial customer base today? Get the eye-opening results of EB’s exclusive, first-ever “Millennials + ECPs” research study

COLOR VISION
BY JENEAN CARLTON, ABOC, NCLC
The intricacies of how we see—and perceive—colors

Departments

HOT LIST
The Mighty Millennial

EDITOR’S LETTER
Millennial Madness

STAR STYLE
Specs Appeal

BUYER’S FORUM
A New Mexico State of Mind

CUSTOMER SERVICE
With Glasses, Donuts & Love

SOCIAL MEDIA
Streaming Live, With Love, From Your Phone

NEW DISPENSER
The Matchmaker

HOW I...
Making the Patient Experience a Priority

CONTACT LENSES
Move Over, Millennials

OPTI-SHOPPER
LINES & LAUNCHES

ON THE WEB
Get Connected

OPTI-SHOPPER
buyer’s guide

FYI
FYI...

LAST LOOK
Modern. American. Glamour.

OPTI-SHOPPER
frame introductions


Reader Poll

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