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Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

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July 2015

Features

From Hipster TO HIGHCHAIRS
BY AMY SPIEZIO
The millennials are sweeping into parenthood with their own twist—and some traditions, too

Show Offs
BY TRAVIS J REED
How to create displays by considering kids as customers, not just consumers

SCREEN TEENS (AND TOTS)
BY SUSAN TARRANT
How lens technology is evolving to solve that which increased screen time has caused

Prepared for the Worst
BY LINDSEY GETZ
When emergency situations happen—nothing beats being prepared

Departments

FRONT LINES
{JULY 2015} The Hot List

EDITOR’S LETTER
Tomorrowland

TALKING POINTS
David Rips...ON NEW LENS TECHNOLOGY

FIX AND FIT
Got Your Nose!

HR FORUM
Keeping Peace in the Workplace

BUSINESS 101
Creating a Universal Approach

THE CONSUMER CONNECTION
BY ERINN MORGAN
Kid DRIVERS

BUYER’S FORUM
Growing into Children’s Optical

STAR STYLE
Starry-eyed

ON THE WEB
Get Connected

OPTI-SHOPPER
merchandising resources

OPTI-SHOPPER
lines & launches

OPTI-SHOPPER
frame introductions

OPTI-SHOPPER
buyer’s guide

LAST WORD
Little Kids, Big Bucks


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