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January 2017

Features

GWEN!
BY ERINN MORGAN
The Grammy Award-winning, fashion-designing phenom dishes exclusively with EB on her eyewear collections + her serious specs appeal

GLAM FACTOR
STILL LIFE PHOTOGRAPHY BY DAVID KRESSLER; STYLING + WORDS BY ERINN MORGAN; ART DIRECTION BY WILLIAM PFAFF
Dive into our head-turning tour of the season’s three most stunning sunwear trends. Spoiler: Get ready for animal-printed leather, scores of studs and crystals, perforated metal shields, rich color to knock your socks off, and truly one-of-a-kind, over-the-top embellishments. Fur side shields, anyone?

SUNWEAR, SIMPLIFIED
BY BARBARA THAU
What makes for a stellar plano sunwear business? Get a success-driving, bird’s-eye view with a close look at how two (very different) ECPs merchandise + market a superlative mix

2017 TOP 10 MEGA MARKET TRENDS
BY STEPHANIE K. DE LONG
Our exclusive EB research reveals what’s trending—and what’s not—for eyecare professionals in 2017

Rx FOR SUN SUCCESS
BY SUSAN TARRANT
Two optical pros deliver 6 need-to-know strategies for pinpointing prescription sunwear as a second-pair sale

Departments

HOT LIST
Here Comes The Sun

EDITOR’S LETTER
Rock. On.

TRENDSPOTTING: TALKING POINTS
Luisa Delgado… On Goals + Opportunities for 2017

BUYER’S FORUM
Making an Impact

SOCIAL MEDIA
The Optimal Posting Plan, Deciphered

THE WILD, WILD WEB
Competing With Online Sales, Part 1

CONTACT LENSES
3 BIG Problems (+ 3 Clever Solutions)

EYE ON EQUIPMENT
An Edging Expert’s Inside View

NEW PRODUCTS
Lines & Launches

NEW PRODUCTS
Frame Introductions

NEW PRODUCTS
Buyer’s Guide

FYI

LAST LOOK
Rock + Specs


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