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Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

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December 2014

Features

FUTURE FOCUS

New technology, new techniques, and new ideas to help shape your business plans for 2015

An Eye for TECHNOLOGY
BY ERINN MORGAN
The incredible, expanding world of wearable technology, from the very latest on Google Glass’ optical partnerships and Rx programs to competitive emerging products

Looking FORWARD
BY SUSAN TARRANT
Lens manufacturers opine on future trends and technology, and how it will affect the way ECPs serve patients

Marriage PROPOSAL
BY BILL NOLAN AND TOM BREEN
Medical optometry, do you take the modern optical to be your….

Frame Trends from Silmo Organic & TECHNO
BY AMY SPIEZIO
The latest frame styles pull their inspiration from re-imaginings of nature and technology

10 Need–to-Know Retail Trends for 2015
BY TRAVIS J. REED
Are you ready for the latest looks and likes of today’s consumers? Here’s a quick guide to what will make them tick next year

Smart RESOLUTIONS
BY WILLIAM J. LYNOTT
Taking steps to prepare for 2015 can make the New Year a profitable one

Departments

EDITOR’S LETTER
The Connected Consumer

FIRST PERSON
5 Questions for…

BUSINESS 101
Worrisome Words

CONTACTS IN FOCUS
Opportunity Knocks

BY THE NUMBERS
Time Can Be On Your Side

FIX AND FIT
Troubleshooting Anisometropia

BUYER’S FORUM
Control Center

STAR STYLE
Starry-eyed

FRAME INTRODUCTIONS
What’s In?

LINES & LAUNCHES
Brand New

BUYER’S GUIDE
Product Watch

MERCHANDISING RESOURCES
Helpful Tools

ON THE WEB
Get Connected

LAST WORD
2014 Article Index


Reader Poll

This year my biggest challenge will be:

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