telephones Reader Help Desk

Linking Readers to Advertisers

Looking for more information from a company you saw in a recent ad within the pages of EB? Check out our Reader Help Desk!

Crossword

Optical Dispensing, Optical Merchandising, Optical Marketing, Lens Finishing, Sports Eyewear

Click to view EB's latest crossword puzzle that's both fun and enlightening!

Cover Image Not Available

October 2014

Features

SAYING GOODBYE
BY COLLEEN HANNEGAN
Creating an exit strategy when it’s time to leave your retail optical business

Today’s SPECIAL
BY ERINN MORGAN
MAKING SURE EMERGING PRESBYOPES IN YOUR MARKET DON’T KEEP YOU…AS WELL AS THEIR MENUS…AT ARM’S LENGTH

5 FRAME REPAIR SUPERLATIVES
BY AMY SPIEZIO
THE VALUE OF ADDING REPAIR WORK TO YOUR PRACTICE

Store Design: Visual Effects Optical Finds Space
BY ERINN MORGAN
The steps a Chicago optometrist took to break away from his 25-year location and realize a rebirth at a high-traffic boutique around the corner

INDUSTRY INTEL

A look at The Vision Council’s report and recent research on the state of optical

Departments

EDITOR’S LETTER
Augment WHAT?

FIX AND FIT
Raising Frames

EYE ON EQUIPMENT
Finishing School

HR FORUM
“How YOU Doin’?” (and Other Questions)

MARKETING MATTERS
A Little Yelp From Your Friends

BUYER’S FORUM
Buyers For Hire

STAR STYLE
Starry-eyed

FRAME INTRODUCTIONS
What’s In?

LINES & LAUNCHES
Brand New

BUYER’S GUIDE
Product Watch

MERCHANDISING RESOURCES
Helpful Tools

ON THE WEB
Get Connected

LAST WORD
Millennial Matters

Out of THE BLUE
A primer on what you need to know, and how you can better serve your patients and their blue light exposure

Success STORIES
A roundtable of ECPs shares how they have turned patient education and lens products into a business building block

Product SHOWCASE
Lens Products That Can Benefit Patients And Protect Their Ocular Health


Reader Poll

This year my biggest challenge will be:

AWS-#2