Side by Side
By: Erinn Morgan
A look at the pros and cons of the buying group and alliance models
Bringing It All In House
By: Susan P. Tarrant
Advancing technology is presenting eyecare professionals with opportunities to bring the entire lens processing system into their offices
Eyewear that Works
By: Amy Spiezio
Building your boards for business people
Redos & Remakes
By: Alex Yoho, ABOM
This Vision Council Optical Lab Division article tells you ways to rein in these practice problems
Know Your Duty
By: Susan P. Tarrant
The popularity of higher-impact-resistance lens materials may have pushed Duty to Warn to a back burner, but ECPs still have a responsibility to inform patients of their lens options
Editor’s Letter
By: Stephanie K. De Long
Beyond the Buck
News
By: Alicia Isenberg Hoglund
Mido, Vision Expo West
Trends Now
By: Amy Spiezio
Live From Red Carpet Season
Ask the Labs
By: Susan P. Tarrant
Working With AR
Marketing Matters
Marketing Your Way to Success Online
ECP Solution Center
By: Chad E. Green, OD, FAAO
Creating the Ultimate Experience
Buyer’s Forum
By: Amy Spiezio
Making it Work
Lines and Launches
By: Amy Spiezio
What’s new for buyers
Frame Introductions
By: Amy Spiezio
New frame releases
Buyer’s Guide
By: Alicia Isenberg Hoglund
Tools of the business
Merchandising Resources
By: Alicia Isenberg Hoglund
Sales drivers and promotions
FYI
By: Alicia Isenberg Hoglund
News bits from the industry
Last Word
By: Stephanie K. De Long
Survey Says...
Buying Group Roundup
By: Erinn Morgan
Here is a look at some of the buying groups throughout the U.S., along with some of their specifics.
For more on both buying groups and alliances, go to the May issue of Eyecare Business.