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Article Date: 1/1/2017

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NEW PRODUCTS
NEW PRODUCTS

frame introductions

EYEWEAR ADDITIONS AND LINE EXTENSIONS

FREUDIAN FRAME

The Austrian brand neubau eyewear from Silhouette celebrates one of the most influential thinkers of the Western World with the release of Sigmund, a new interpretation of the characteristic round glasses worn by Sigmund Freud. Launched in June 2016, neubau eyewear (named after a district in Vienna) aims to embody the spirit of the young and creative.

According to neubau, “Vienna is a city teeming with great history and the domain of countless historically significant personalities, such as the founder of psychoanalysis, Sigmund Freud.”

The Sigmund model is constructed of a super-flexible and lightweight polymer and is equipped with adjustable temples for a more custom fit. Sigmund is available in Black Coal Matte, Stone Gray Matte, Evergreen Matte, Cherry Matte, Sweet Honey (pictured), and Crystal Clear.

The suggested retail pricing is $210.95.

INFO: HELLO@NEUBAU-EYEWEAR.COM, NEUBAU-EYEWEAR.COM

SCANDINAVIAN-INSPIRED

KLiiK denmark from WestGroupe releases seven new styles for women and three new styles for men that feature an “upscale, Scandinavian-inspired edgy look that is uniquely KLiiK denmark.”

The new styles for women (K-562, K-564, K-565, K-567, K-569, K-570, and K-571) and men (K-563, K-568, and K-575) offer a variety of shapes and styles in stainless steel and acetate. Standout design elements include acetate layering, digitally printed patterns, spring hinges, and matte finishes.

Pictured is model K-562, a stainless steel, semi-rimless style in a modified retro shape, featuring a textured pattern on the front and temples.

The color palette of the collection is inspired by the rich colors of the autumnal season.

Suggested retail pricing is $230.

INFO: 855-455-0042, WESTGROUPE.COM

LUXOTTICA

Mr. Burberry | BE 2247 | Acetate | 54/19-145 | Matte Black/Shiny Black, Shiny Light Tortoise/Matte Olive | Men

INFO: 800-422-2020, LUXOTTICA.COM

MCGEE GROUP

Badgley Mischka | Annora | Metal, Acetate | 54/15-135 | Sea Green, Ebony | Women

INFO: 800-966-2020, MCGEEGROUP.COM

PLAN B EYEWEAR

Nanovista | Breakout | Siliflex | 44/16-127 | Matte Blue/Blue, Purple/Violet, Black/Sky Blue, Chocolate/Turquoise, Crystal/Blue, Burgundy/White, Blue/Blue | Children

INFO: 888-399-7742, ALTERNATIVEEYES.COM

PLAYFUL PERSPECTIVE

Safilo announces the launch of the Polaroid Kids ophthalmic collection, which complements the Polaroid sunwear offerings for children. The new collection provides parents with a lineup of playful and accessibly priced options for their children’s prescription eyewear.

Designed for kids ages 6 through 12, the new Polaroid Kids ophthalmic collection offers six styles (PLD D800, PLD D801, PLD D802, PLD D803, PLD D804, and PLD D805) designed to appeal to both parents and their children.

The styles are offered in fun, eye-catching colors like Violet and Transparent Cherry, and are crafted in both handmade acetate and acetate/steel combinations.

Pictured is model PLD D800, a full acetate frame offered in Red, Black, and Azure. The suggested retail price for each Polaroid Kids ophthalmic collection frame is $75.

INFO: 800-631-1188, MYSAFILO.COM

EYE CANDY

GUESS from Marcolin introduces the #GUESSEyeCandy capsule collection—vibrant optical styles for a youthful audience that blend fashion with function. The collection aims to be “the perfect way to add a pop of color to the everyday look.”

Five new styles represent versatile frame shapes: butterfly (GU3010), rectangle (GU3004), and square (GU3008) are offered for fashion-forward girls. Unisex frames GU3009 and GU3012 are also presented in the collection.

Pictured here is unisex style GU3012 in Matte Blue. It is also available in Matte Black or Matte Purple Cheetah.

The frames offer a two-tone color palette in thin acetate and lightweight metal.

The suggested retail pricing for each style is $143.

INFO: 800-345-8482, MARCOLIN.COM

MATCH EYEWEAR

Adrienne Vittadini | AV 1196 | Metal, Leather | 53/16-135 | Gunmetal with Burgundy leather, Gold with Brown leather, Gold with Black leather | Women

INFO: 516-877-0170, MATCH00.COM

HILCO

Jonathan Paul Fitovers | Ikara IK002 | TR90 Crystal Nylon | Fits over optical frames not exceeding 135mm by 41mm | Berry Crush, Midnite Oil, Tiger Eye | Women

INFO: 800-955-6544, HILCO.COM

CLEARVISION OPTICAL

Aspire | Radiant | SDN-4 Nylon Polymer | 52/17-140 | Wine Floral, Blue, Olive Camouflage | Women

INFO: 800-645-3733, CVOPTICAL.COM

CAMO TREND

Nouveau Eyewear introduces two new models in its Cantera Eyewear collection, incorporating camouflage prints that are currently popular in fashion.

New models Defense and Rebound are in line with Cantera Eyewear’s goal of providing sport-inspired frames to young men and women. Defense (pictured) is available in Black, Blue, or Gray, and features camouflage temples.

A classic rectangular front and broad temples are offered with Rebound, available in Black or Navy.

“Cantera Eyewear fills a definite need for patients,” says John DeLuna, VP of marketing for Nouveau Eyewear. “Tweens and young adults want athletic, vibrant eyewear, but their family also has a budget. Cantera Eyewear is the perfect combination of style, quality, and price.”

The suggested retail price range for the new styles is $100-$120.

INFO: 800-292-4342, NOUVEAUEYEWEAR.COM

GAME ON

L’Amy America introduces five new styles in its Champion Eyes PowerLite Series. Models CU3005, CU3006, CU3007, CU3008, and CU3009 are constructed of Champion’s PowerLite injection-molded TR90 material.

Durability and lightweight comfort are the basis of PowerLite, and L’Amy America states that extreme temperatures do not affect the elasticity of PowerLite frames, “making these frames a wise choice for long-term outdoor wear.” Other standout frame features include adjustable wire-core temples, which deliver a customized fit without spring hinges.

Pictured is model CU3005, a hip, square-shaped frame in Gray/Black. CU3005 is also available in Blue or Brown. Each model is available in three color options.

INFO: 800-243-6350, LAMYAMERICA.COM

ALTAIR

bebe | BB7182 | Acetate | 58/18-135 | Jet, Topaz, Amethyst | Women

INFO: 800-505-5557, ALTAIREYEWEAR.COM

ALTERNATIVE EYEWEAR

Grace | G8011 | Stainless Steel | 53/16-135 | Black, Gold, Purple | Women

INFO: 888-399-7742, ALTERNATIVEEYES.COM

ASPEX EYEWEAR

Greg Norman Eyewear | GN266 | Plastic | 56/16-140 | Dark Brown, Dark Blue, Black | Men

INFO: 800-277-3979, ASPEXEYEWEAR.COM



Eyecare Business, Volume: 31 , Issue: January 2017, page(s): 76-78

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