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Article Date: 11/1/2012

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Merchandising Resources

merchandising resources

POP QUIZ

Alicia Hoglund

Transitions Optical has debuted a new, interactive online test for ECPs to test their knowledge when it comes to their culturally diverse patients. “Are You Prepared?” is a 10-question quiz that focuses on specific eye health, cultural, and linguistic considerations for the largest and fastest-growing ethnic groups in the U.S., and offers information and tips to better serve them.

INFO: mymulticulturaltoolkit.com/quiz

Etched in Stone
Zyloware has released point-of-purchase (P.O.P.) materials to accompany its Etched by Zyloware collection. The bold, tattooinspired designs of the collection are translated to coordinating P.O.P., which includes a signature plaque as well as a countercard. INFO: zyloware.com

Etched in Stone

Zyloware has released point-of-purchase (P.O.P.) materials to accompany its Etched by Zyloware collection. The bold, tattooinspired designs of the collection are translated to coordinating P.O.P., which includes a signature plaque as well as a countercard.

INFO: zyloware.com


FOXY ROXY A&A Optical has added to its popular Roxy global surfing brands with the introduction of the Roxy Sun collection. To help promote the new line, the company has released a variety of point-of-purchase materials, including a brand logo block and countercards, as well as a frame display. In addition, A&A has rolled out gift-with-purchase options, including a Roxy brand watch and fashionable tote. Items are available with a minimum purchase. INFO: 800-492-4465, aaopticalco.com

FOXY ROXY

A&A Optical has added to its popular Roxy global surfing brands with the introduction of the Roxy Sun collection. To help promote the new line, the company has released a variety of point-of-purchase materials, including a brand logo block and countercards, as well as a frame display.

In addition, A&A has rolled out gift-with-purchase options, including a Roxy brand watch and fashionable tote. Items are available with a minimum purchase.

INFO: 800-492-4465,
aaopticalco.com

EXECUTIVE LEVEL

Ogi Eyewear has released new merchandising materials to accompany the launch of its latest Seraphin Executive Collection. Materials include countercards, logo plaques, large window displays, and an eight-piece frame display.