editor's letter

Back to School

Stephanie K. De Long

If you or an associate is considering going to next month's International Vision Expo East show in New York, we suggest you sign on for some of the courses with the Eyecare Business logo next to them.

Designed for dispensary managers, staff, and buyers, these courses are all part of the Frame Buyer Certificate Program. Eyecare Business is proud to co-sponsor this set of classes—conducted at both International Vision Expo East and West—along with The Vision Council's Eyewear and Accessories Division.

If you take a total of eight hours of education from this group, you'll automatically become a graduate of the Frame Buyer Certificate Program. Plus, you'll receive a certificate of completion to display at your location.

So, who's previously completed these certificate programs? Practice managers. Dispensary managers. ODs looking to learn more about the purchasing process. And, of course, dispensing staff and buyers from businesses big and small.

Here are just a few of the Frame Buyer Certificate courses being offered at next month's show in New York—“Retail 101,” “Benchmarking Your Dispensary,” “Why Do they Buy?” (taught by yours truly), and “Frame Inventory Workshop.” If your schedule doesn't allow for eight hours on this “track,” no problem. Yo u can complete them at another International Vision Expo show, and still earn the certificate.

This year's continuing education program runs from March 18 to 21. Regardless of what category of courses you're interested in, we hope you'll take advantage of the variety of educational offerings at Vision Expo East.

Hope to see you there.

Stephanie K. De Long
Editor-in-Chief

P.S. For more info about educational opportunities at International Vision Expo East, go to www.visionexpoeast.com. And, don't forget to look for the Eyecare Business and Eyewear and Accessories division logos next to the names of courses that are part of the Frame Buyer Certificate Program.