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Subject:	--Select a Subject-- Accessories Ask the Labs (Q & A) Business Management Buyer's Guide Contact Lenses Editor's Letter Eye on Equipment (Q & A) Eye On Materials Fix and Fit (Q & A) Frames/Fashion FYI Interviews Kids/Teens Lens Processing Low Vision Managed Care On The Road Perspectives Practice Management Publisher's Letter Retail Strategies Spectacle Lenses Store Design and Layout Sunglasses	Keyword Search:

Marketing MattersBy Murray Raphel

What's your yield per acre?

Marketing MattersBy Murray Raphel

Direct Mail...50 facts you need to know

Marketing MattersBy Murray Raphel

Writing winning newspaper ad headlines

Marketing MattersBy Murray Raphel

Delivering newspaper ad copy that sells

Marketing MattersBy Murray Raphel

The finishing touches

Marketing MattersBy Murray Raphel

Cultivating Current Customers

marketing mattersBy Murray Raphel

TV Or Not TV

Marketing MattersBy Erinn Morgan

Kids Care Kit

Marketing MattersBy Joanne F. Schell

Rep School

Marketing Matters

Native American Protocol

Marketing Matters

Planning a Big Event

Marketing MattersBy Karlen McLean, A.B.O.C., N.C.L.C.

Know Your Market

Marketing MattersBy Michele Pariza Wacek

Writing Great Ad Headlines

Marketing MattersBy Janet Attard

Build a Swipe File

Marketing MattersBy Erinn Morgan

Targeting Kids of Different Ages

Marketing MattersBy Karlen McLean, A.B.O.C., N.C.L.C.

Focusing on Hispanics

Marketing MattersBy Erinn Morgan

Hispanic Market Focus

Marketing MattersBy Melissa Neill

Assessing Patient Retention

Marketing MattersBy Karlen McLean, A.B.O.C., N.C.L.C.

Health Fairs Step-by-Step

Marketing MattersBy Erinn Morgan

Mixing Art and Optical

Marketing MattersBy Rosanne Knorr

Toll-Free Phrases